Director, BR & BRFS Digital Product Creation Lead

Gap, Inc.

• $130K — $180K *
San Francisco, CA 94112In-Person
Retail & Consumer Goods
8 - 10 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • BA, AA, or certification in Apparel Manufacturing, Design, or Patternmaking preferred.
  • 10+ years of experience in the apparel industry with expertise in 2D/3D patternmaking and product development process.
  • Demonstrated success leading teams in executing business strategies for brand growth.
  • Exceptional verbal and written communication skills, capable of simplifying complex ideas.
  • Proficient in influencing and engaging with diverse organizational levels, including senior leadership.
  • Strong executive presence with proven collaborative and presentation skills.
  • Proven change leadership skills, successfully influencing others and achieving desired outcomes.
  • High adaptability and prioritization skills in dynamic, ambiguous environments.
  • Proficient in essential software such as Centric PLM, Illustrator, Photoshop, and various 3D tools.

Responsibilities

  • Drive and implement Digital Product Creation workflows across all divisions of BR & BRFS.
  • Lead teams in executing the long-term vision for DPC while coordinating across various departments.
  • Set and manage goals for DPC adoption of 3D & AI capabilities, including establishing category roadmaps.
  • Oversee testing and validation of software enhancements for 3D & AI workflows.
  • Represent the brand in cross-functional workstreams to promote continual improvement and innovation.
  • Maintain and update digital libraries for product components and materials.
  • Establish and communicate technical and quality standards for 3D within the brand and with vendors.
  • Develop and deliver training related to 3D & AI tools to enhance team skills.
  • Recommend efficiencies in digital workflows across product functions.
  • Report project outcomes to leadership and foster cross-functional collaboration.

Benefits

  • Opportunities for professional development and upskilling in digital tools.
  • Engagement in a transformational leadership role in a recognized fashion brand.
  • A chance to work with cutting-edge technology in product creation.
  • Ability to influence company-wide change and innovation beyond individual role.
  • Collaboration with cross-functional teams and leaders at various organizational levels.
Full Job Description
About the Role
The Director, Digital Product Creation Lead is a transformational leadership role at the forefront of how Banana Republic and Banana Republic Factory Stores design, develop, and bring product to life. This is a rare opportunity to shape the future of how a iconic fashion brand creates — moving from traditional methods to a fully digitalized, 3D & AI-powered product creation ecosystem.

In this role, you will drive end-to-end DPC adoption across all BR & BRFS divisions, owning the long-term roadmap, setting the standard for quality and innovation, and rallying cross-functional teams around a shared digital vision. You'll be the connective tissue between Design, Tech Design, Product Development, and enterprise-level innovation teams — influencing at every level of the organization, from vendor partners to senior leadership.

The ideal candidate is a dynamic leader who brings deep technical mastery in 3D & AI product creation together with the strategic mindset and change management skills to move an organization forward. You understand that transformation isn't just about tools — it's about people, process, and culture. You inspire teams to upskill, challenge the status quo, and embrace new ways of working, while never losing sight of the end goal: delivering exceptional, consistent product that delights our customers.

This is a high-impact opportunity for a leader who thrives in transformation, thinks boldly about the future, and is driven to set a new standard for how great product gets made.What You'll Do

  • Partner with Head of BR & BRFS Product Operations & DPC in driving and implementing end to end Digital Product Creation workflows across all divisions of BR & BRFS.

  • Lead the BR & BRFS teams to execute the long term vision for DPC within the brand, coordinating across teams & departments (DPC Design, DPC PD, Brand DPC Innovation and Enablement, PdM, Office of AI)

  • Own DPC goals & metrics to drive BR & BRFS brand adoption of 3D & AI capabilities.  Set & maintain brand category roadmaps for digital onboarding.

  • Lead software enhancement testing and POCs to validate and update Gap Inc. 3D & AI workflows, tools, and standards.

  • Represent BR & BRFS in cross-brand workstreams to drive enhancement of future process, continual improvement and innovation, sponsor newness.

  • Organize, maintain, and update BR & BRFS digital libraries (e.g. fit blocks, fabrics, components)

  • Develop, communicate, and maintain Brand 3D technical & quality standards internally & externally with Vendors.

  • Develop & conduct 3D & AI training courses for Tech Design & Design teams, identify areas of training improvement for further upskilling

  • Streamline and recommend efficiencies in our digital workflows as they arise for all Product Functions 

  • Manage project hind sighting & reporting to leadership & cross functional partners.

  • Influence cross-functional brand leadership teams to drive adoption of DPC capabilities

  • Support in Change Management approach & strategy + overall communication of DPC program 

Who You Are

  • BA, AA or Certification in Apparel Manufacturing, Design, Patternmaking or equivalent.

  • 10 years of experience in the apparel industry including 2D/3D patternmaking, construction, & fit evaluation, with full knowledge of total product development process & timelines and adherence to critical deadlines.

  • Proven track record in leading others to execute on an aligned business strategy driving results for Brand.

  • Superior verbal and written communication skills including the ability to communicate complex ideas in a simple way. Adept at presenting information and storytelling

  • Superior interpersonal skills - works well as part of a cross-functional team and able to influence and interact at all levels of the organization including interfacing regularly with senior/executive leadership team.

  • Personal Leadership - demonstrated executive presence, presentation, influencing, and collaboration across a leadership team.

  • Change Leadership - experience leading with and without authority to influence others and drive decision making and to achieve desired service levels.

  • Learning Agility- demonstrated curiosity, motivated to learn new skills, technology, ways of working and knowledge

  • Demonstrate agility in switching from project to project with high ambiguity, and able to reprioritize deliverables as needed 

  • Expert level computer skills – Centric PLM, Illustrator, Photoshop, Gerber, Lectra, Optitex 2D, Microsoft Office Suite, MIRO, Browzwear/Style zone, & CLO/CLOSET, AI fluency

* Ladders Estimates

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