As part of our Activation team-the Operators and Negotiators-you lead where strategy becomes action and investment becomes impact. This role sits at the center of biddable media, unifying paid search, paid social, and programmatic into a single, intentional investment approach-designed to perform, learn, and scale responsibly within the healthcare and pharmaceutical landscape.
As Director, Biddable Investment, you are a senior leader, trusted client advisor, and steward of both performance and people. You shape how healthcare dollars are invested across platforms, audiences, and moments-balancing rigor, compliance, and curiosity. You bring clarity to complexity, elevate the craft of biddable media, and build teams that operate with confidence, care, and accountability in one of the most regulated and meaningful categories we serve.
WHAT YOU'LL DOBiddable Strategy & Investment Leadership- Own the integrated biddable vision across paid search, paid social, and programmatic, ensuring strategies are cohesive, audience-led, and grounded in healthcare realities.
- Translate complex healthcare and pharmaceutical objectives into compliant, audience-safe investment strategies across the full funnel.
- Balance performance ambition with regulatory, privacy, and brand-safety considerations-ensuring responsible use of data, automation, and targeting.
- Establish clear guardrails for AI, automation, and platform innovation aligned to healthcare risk tolerance.
- Anticipate category-specific risks (claims substantiation, targeting sensitivity, data usage) and proactively adjust strategy.
Performance, Measurement & Optimization- Oversee forecasting, pacing, and investment allocation across channels to ensure every dollar works intentionally and transparently.
- Partner closely with Analytics to design healthcare-appropriate measurement frameworks, accounting for long consideration cycles, proxy KPIs, and indirect conversion signals.
- Set realistic expectations around optimization velocity, learning timelines, and test-and-learn design in regulated environments.
- Lead performance storytelling that is defensible, contextualized, and grounded in real business and patient impact-without over-attribution.
Healthcare Client Partnership & Impact- Serve as a senior strategic advisor to healthcare and pharmaceutical clients, leading executive-level conversations with clarity, confidence, and empathy.
- Build trust through Truth With Heart, navigating complex performance conversations, audits, and evolving regulatory requirements with steadiness and care.
- Identify responsible growth opportunities that expand impact while respecting compliance and ethical considerations.
Team Leadership & Capability Building- Lead and mentor Supervisors, Senior Specialists, and Specialists across biddable disciplines-developing talent through clarity, candor, and curiosity.
- Coach teams on healthcare nuance, documentation discipline, and audience sensitivity without creating fear or rigidity.
- Build healthcare fluency across biddable teams so they can operate independently, confidently, and responsibly.
- Model calm, confident leadership in high-scrutiny, high-complexity environments.
Go-to-Market & Agency Leadership- Support new business and organic growth by shaping compelling healthcare biddable strategies, POVs, and investment narratives.
- Collaborate across Planning, Analytics, Creative, and Account leadership to deliver integrated, omnichannel solutions.
- Represent Biddable Investment in agency-level initiatives, helping evolve Attention Arc's activation practice.
WHAT YOU'LL BRING- 8+ years of experience across biddable media, with senior-level ownership of paid search, paid social, and/or programmatic strategy.
- Direct healthcare and/or pharmaceutical experience required, including work in regulated environments.
- Deep platform expertise across Google, Microsoft, Meta, TikTok, LinkedIn, DSPs, and emerging biddable channels.
- Strong experience with forecasting, pacing, investment strategy, and performance modeling.
- Proven ability to lead multi-level teams with empathy, accountability, and clarity.
- Advanced ability to translate complex data into clear, actionable insight for senior stakeholders.
- Experience contributing to new business and presenting to executive audiences.
- Full alignment with Attention Arc's values and leadership expectations.
WHO YOU AREYou are a strategic, steady, people-centered leader who thrives at the intersection of performance, complexity, and care.
- All In - You take full ownership of outcomes and bring rigor, preparation, and follow-through to every decision.
- No Sidelines - You unify teams across disciplines, sharing context freely and building collective accountability.
- Move With Curiosity - You explore new platforms and technologies with intention, designing responsible test-and-learn agendas.
- Truth With Heart - You communicate honestly and empathetically, building trust through consistency and care.
You understand that in healthcare, how we invest matters as much as where and how much-and you lead accordingly.
SALARYOur estimated range for this role is $130k to $150k
