Intuit Inc

Director B2B Demand Generation

Intuit Inc • $255K — $345K *
Sacramento, CA 95823In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years of B2B demand generation experience with a focus on high growth environments.
  • Proven track record in managing large teams (up to 40) in a marketing context.
  • Expertise in multi-channel campaign execution, both digital and physical.
  • Strong analytical skills with experience in tracking and improving key metrics like CAC and ARR.
  • Experience collaborating with Product, Engineering, Sales, and Marketing leaders.

Responsibilities

  • Drive demand capture and creation strategies for multiple markets and product lines.
  • Align team efforts with an account-based marketing approach across targeted accounts.
  • Oversee comprehensive campaign ideation and execution for diverse marketing channels.
  • Partner with the BDR organization for a seamless customer experience and improved conversions.
  • Develop a high-performing marketing team and build a culture based on accountability and quality.
  • Foster cross-functional collaboration across various teams within the organization.
  • Establish clear operational routines and governance for effective execution.

Benefits

  • Competitive compensation package with performance-based rewards.
  • Cash bonus and equity rewards eligibility based on performance.
  • Access to comprehensive healthcare and retirement plans.
  • Career development opportunities and training.
  • Commitment to fair pay practices.
Full Job Description
Director, B2B Demand Generation

Position Overview

Position Description

Within our GBSG Business (QuickBooks and Mailchimp), we are seeking a Director B2B Demand Generation. This role stands up demand gen leadership for the newly formed B2B Marketing org, consolidating campaigns, programs, paid media and demand ops functions that today sit split across three motions (NTTF + Win Backs, Upgraders, DTM).

This executive will be responsible for building a high performing team of up to 40; and durable marketing strategies that accelerate adoption, strengthen product-market fit, and drive sustained revenue growth across the GBSG portfolio.

Responsibilities

Responsibilities
  • Drive focused demand capture and creation across MM products for New Logo (NTTF + Win Backs) and Install Base (Upgraders + Migrators)
  • Align the team to an account based funnel, progressing target accounts toward becoming Intuit customers or expanding existing accounts
  • Own end to end campaign ideation and execution across digital and physical channels
  • Partner with the BDR organization to ensure consistency in customer experience and maximize conversion to SQL
  • Build and Develop a High-Performance Organization
  • Build a culture known for accountability, partnership, quality of work, and measurable impact.
  • Foster tight cross-functional alignment with Product, Engineering, Sales, and Marketing leadership.
  • Establish operating cadence and governance rhythms that ensure clarity and execution discipline.


Qualifications

Success Metrics
  • Metrics this role is accountable for (e.g., tied to customer growth and breakthrough adoption of services):
  • Customer Acquisition Cost (CAC) / Cost per Sales Qualified Opportunities (SQO)
  • Pipeline generation and Annual Recurring Revenue (ARR) / Revenue contribution
  • Accounts engaged and accounts progressed
  • FY27 demand responsibility spans roughly 124k ADV units and 15k IES units in aggregate across the three motions

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Sacramento $255,000 - $345,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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