DescriptionThe
Director, Audience Strategy works in our Audience Planning service line and partners with teams across Moore to support client success. Working closely with the VP of Audience Strategy and other strategy team members, this role ensures that all programs, plans, and other activities align with our clients' business and strategic objectives, acting as a trusted advisor to internal teams and clients alike. Through a marriage of data analysis, audience insight, and experience, they will identify opportunities for program growth and improvements that reflect a keen understanding of how organizations and constituents interact, bringing insights into action and developing strategic recommendations that directly translate to the goals of the client.
Your Impact:- Work closely with the VP of Audience Strategy and Client Success leadership to develop fundraising strategies and continuously identify opportunities for improved results through innovation.
- Collaborate with team leadership, other strategy team members, and partner agencies to turn ideas into executable plans.
- Build segmentation recommendations for each campaign and intersect with partner agencies as needed when modeling is involved. Develop model implementation plans and recommendations for audiences and campaigns.
- Analyze donor and consumer trends and translate them into meaningful strategic action to reach our clients' goals.
- Manage progress towards goals and, in concert with the client success team, identify adjustments to strategy as needed.
- Meet regularly with the other agency, strategy, and channel account leads - Direct Mail, Digital, DRTV, and MarCom (if applicable) -- to ensure a coordinated understanding of the account status and keep appropriate team members abreast of program developments.
- Attend channel team meetings with clients. Participate with an ear towards knowledge sharing, opportunity identification, and channel integration.
- Develop and deliver strategic recommendations and briefs to the client and Edge's internal team to ensure each campaign is aligned to achieve annual performance goals for the client and to ensure the teams can drive successful implementation of all initiatives.
- Partner closely with other strategy colleagues and analytics team members to track and analyze ongoing programs, evaluate return on investment of all programs, and make recommendations for using learnings in future audiences or campaigns.
- In coordination with the Client Success team, help facilitate client conference calls and meetings to walk through strategies and initiatives, and document key next steps.
- Participate in quarterly client meetings, including presentation development and delivery.
Your Profile: - Minimum 6-10 years' experience in direct response marketing required; agency or consulting firm experience preferred.
- Experience with direct mail, digital, sustainer, event, or other strategies is a plus.
- Bachelor's degree or equivalent experience required.
- Strong direct mail background is critical.
- Knowledge of and experience with marketing and/or fundraising for nonprofits, including any or all of the following additional channels: telemarketing, online- including email, social, or mobile marketing, face-to-face.
- Demonstrated ability to successfully work in a matrix organization
- Ability to handle multiple complex projects; a resourceful self-starter who will take initiative and follow through on projects
- An understanding of the nonprofit industry, including perspectives on how the following influence program strategy, is required.
- Program differences (scope and framework).
- Donor behavior.
- Marketing strategies and tactics to engage donors (for different goals).
- Comfortable using data to drive decisions and the ability to create meaningful, consumable insights appropriate for different audiences.
- Excellent written, oral, interpersonal, and presentation skills and the ability to effectively interface with clients and internal teams at executive and junior levels.
- Demonstrated ability to be a creative and resourceful problem solver.
- Self-motivated with high intellectual curiosity, drive, determination, and persuasion skills.
- A willingness to incorporate both internal and external feedback.
- Willing and able to make well-thought-out, timely recommendations; able to explain and support those recommendations; seeks advice from others and includes appropriate personnel in the process.
- Strong work ethic and ability to thrive in a collaborative team environment.
- Demonstrated attention to detail, outstanding organizational, time management, and planning expertise.
- Ability to travel ~10-20% of the time
How We'll Support You:- Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
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