What's the role?We are seeking a
Director, Field Marketing 6 Americas to lead regional demand generation and account growth strategies across North, Central, and South America.In this leadership role, you will define and execute integrated field marketing programs that drive pipeline growth, accelerate revenue, and strengthen customer and partner engagement across automotive, transportation & logistics, and enterprise markets. You will lead and develop a regional team of field marketers and collaborate closely with Sales, Product Marketing, Global Campaigns, and Partners to deliver measurable business outcomes.This role blends strategic leadership with handsad-on execution and requires strong crossadfunctional influence within a fastadpaced B2B SaaS environment.ad
What would you do?
- Define and execute the Americas field marketing strategy aligned with global priorities and regional revenue targets, driving measurable pipeline and revenue impact across priority industries,
- Lead demand generation and accountadbased marketing programs that create, accelerate, and expand pipeline across target accounts.
- Lead adoption of emerging AI capabilities within the marketing organization by identifying innovative use cases, establishing best practices, and ensuring responsible and effective application of AI across regional marketing programs.
- Deliver integrated, multiadchannel marketing programs including events, digital campaigns, ABM, partner marketing, webinars, and customer advocacy initiatives.
- Partner closely with regional sales leadership and customer success to align on account priorities, pipeline goals, and goadtoadmarket execution.
- Lead the planning and execution of highadimpact industry events, executive programs, and partneradled initiatives that strengthen customer and partner engagement.
- Establish KPIs, analyze performance, and share market insights, competitive intelligence, and customer feedback to continuously optimize impact and inform global marketing strategy.
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Who are you?You are a strategic and collaborative marketing leader with a proven ability to build and scale field marketing programs that deliver measurable business impact in a B2B technology or SaaS environment. You combine strong people leadership with a dataadriven mindset and excel at partnering crossadfunctionally to drive pipeline growth, revenue acceleration, and longadterm customer engagement.
- 12+ years of experience in B2B marketing, with deep expertise in field marketing and demand generation
- Proven leadership experience building, mentoring, and developing highadperforming marketing teams
- Strong background in B2B SaaS or technologyaddriven organizations, ideally serving enterprise customers
- Demonstrated success leading accountadbased marketing strategies and enterpriseadfocused programs
- Experience partnering closely with sales and crossadfunctional stakeholders to drive pipeline and revenue outcomes
- Highly analytical and dataadriven, with a strong focus on performance measurement and continuous optimization
- Comfortable operating in a fastadpaced, global organization and willing to travel up to 30% for regional engagement
A bachelorads degree in Marketing, Business, or a related field is required; an MBA is a plus.
The expected base salary range for this position is $194,600 to $260,000per year. Actual compensation will be based on factors such as skills and experience. This position is also eligible for an annual performance bonus, which is subject to company and individual performance.
Life at HERE comes with generous benefits to support your health and overall wellness. Benefits available to US-based HERE employees include health (Medical/Dental/Vision) insurance, retirement savings plans, paid time off & leave policies.
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