Geico

Director, Agency Sales Engagement Strategy

Geico$100K — $130K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's in Communications, Journalism, Public Relations, or related field
  • 10 years' experience in communications, marketing, or public relations management
  • Exceptional writing skills

Responsibilities

  • Define and lead GEICO's partner engagement strategy and operating model
  • Build and lead a team for personalized digital communications and content
  • Partner with sales leadership to segment agencies and prioritize engagement investments
  • Own measurement frameworks connecting communication activities to quoting outcomes
  • Serve as a strategic advisor to senior leadership on engagement priorities and market dynamics

Benefits

  • Comprehensive health and wellness programs
  • Retirement savings options
  • Professional development opportunities
  • Collaborative work environment
  • Flexible work arrangements
Full Job Description

Summary:

Defines and leads GEICO's strategy for engaging independent agency partners to drive quoting and production. Builds and leads a team to execute this strategy, and serves as a strategic advisor to sales and business leadership on partner engagement priorities and performance.

Key responsibilities:

  • Defines and leads GEICO's partner engagement strategy, establishing the operating model, technologies, and measurement frameworks needed to drive quoting at scale across both broad reach and assigned-resource agencies

  • Builds and leads a team to execute personalized digital communications, content, and campaign journeys tailored to agency segment and behavior

  • Partners with sales leadership and channel management to segment agencies and prioritize engagement investment

  • Owns measurement and reporting frameworks connecting communication activity to quoting and production outcomes

  • Serves as strategic advisor to senior leadership on partner engagement priorities, performance trends, and market dynamics

Requirements:

  • Bachelor's in Communications, Journalism, Public Relations, or related field

  • 10 years' experience in a communications, marketing, or public relations management role

  • Exceptional writing skills


About Geico

GEICO (Government Employees Insurance Company) is an American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm. GEICO is a wholly owned subsidiary of Berkshire Hathaway that provides coverage for more than 24 million motor vehicles owned by more than 15 million policy holders as of 2017. GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. The insurance agency sells policies through local agents, called GEICO Field Representatives, and over the phone directly to the consumer, and through their website.
Learn more about Geico
Size
40,000 employees
Industry
Founded
1936

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