Reddit

Director, Ads Product Legal

Reddit$299K — $418K *
US-AnywhereRemote in United States
Legal & Accounting
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12-15+ years practicing law, including 7+ years in-house ads product counsel experience at a tech company.
  • Experience leading a legal team focused on ads products and compliance in a UGC platform environment.
  • Deep knowledge of global privacy and data protection laws (GDPR, ePrivacy, U.S. state laws).
  • Strong familiarity with online advertising ecosystems and the flow of data within them.
  • Exceptional communication skills with the ability to simplify complex legal concepts into actionable guidance.
  • Proven capacity to influence and align diverse, senior business leaders in fast-paced settings.
  • JD with active U.S. bar membership or eligibility to register as in-house counsel.

Responsibilities

  • Lead and manage a team of lawyers focused on Reddit's Ads Product and Engineering initiatives.
  • Provide strategic legal counsel to Ads Product leadership and the C-suite on key ads initiatives.
  • Advise on how to scale ads policy in emerging markets and verticals.
  • Develop and implement a global legal strategy for ads products that aligns with corporate risk frameworks.
  • Manage resource allocation for legal-related engineering projects as Reddit expands into new markets.
  • Create scalable internal processes to facilitate rapid product launches.
  • Design external legal mechanisms to streamline product velocity and reduce negotiation complexity.

Benefits

  • Comprehensive healthcare benefits and income replacement programs.
  • 401k plan with employer match.
  • Global benefit programs catering to various lifestyle needs, including workspace and professional development.
  • Support for family planning initiatives.
  • Access to gender-affirming care.
  • Mental health and coaching benefits.
  • Flexible vacation policy and paid volunteer time off.
  • Generous paid parental leave.
Full Job Description
Location: Remote - United States

We're looking for an experienced ads product counsel with deep global privacy knowledge to lead our growing ads product counsel function globally. You will directly advise Reddit's Ads Product & Engineering teams and Reddit leadership as we rapidly launch new ads products in an evolving legal landscape. As the head of Ads Product counseling, you will act as a strategic leader and an independent contributor, driving our most mission-critical ads initiatives while managing a high-performing legal team.

What You'll Do:
  • Lead a team of ads lawyers supporting Reddit's Ads Product, Ads Engineering, and Monetization org.
  • Act as a player-coach, directly counseling and providing strategic advice to business leadership and Reddit's C-Suite on our most mission-critical ads product initiatives, such as Reddit Max, search and dynamic product ads, identity & signals, targeting, measurement, and brand safety products.
  • Advise Reddit's Ads Policy teams on how to scale across emerging verticals and global markets.
  • Develop and drive a coherent legal strategy and risk framework for ads products globally, aligning with Privacy, Regulatory, and Commercial Legal on risk appetite, escalation paths, and documentation standards.
  • Help drive allocation and prioritization of engineering resources for legal initiatives as we enter or expand into new markets (e.g., DSA/VLOP compliance).
  • Build scalable internal systems and processes and provide practical, creative solutions to help accelerate Reddit's launch velocity.
  • Design scalable external mechanisms (e.g., click-through terms, settings flows, notices, arbitration/opt-out flows) that support product velocity and reduce one-off negotiations.
  • You will not be directly responsible for negotiating ads deals, but will provide valuable input during negotiations.

What We're Looking For:
  • A confident leader to directly advise Ads Product leadership and our C-suite on strategic judgments balancing business objectives and risks.
  • 12-15+ years practicing law, including 7+ years in-house as an ads product counsel at a tech company (preferably a UGC platform) and significant time leading an ads product counsel team,
  • Deep familiarity with privacy and data protection frameworks relevant to ads globally (e.g., GDPR, ePrivacy Directive, U.S. state privacy laws, children's/sensitive data, and self-regulatory regimes) and substantial focus on measurement, targeting, ad tech, and regulatory compliance.
  • Strong working knowledge of online advertising ecosystems (platforms, Pixels/ CAPI, MMPs, data clean rooms, measurement vendors) and how data moves through them.
  • Excellent written and verbal communication, including the ability to distill complex technical and legal issues into crisp, actionable guidance and decision docs.
  • Proven ability to set a clear legal strategy, influence senior cross-functional leaders, and drive alignment in ambiguous, fast-moving environments.
  • JD and active membership in at least one U.S. state bar (or ability to register as in-house counsel where required).

Benefits:
  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k with Employer Match
  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave


Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$299,200-$418,800 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

About Reddit

Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "communities" or "subreddits", which cover topics such as news, politics, religion, science, movies, video games, music, books, sports, fitness, cooking, pets, and image-sharing. Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Although there are strict rules prohibiting harassment, it still occurs, and Reddit administrators moderate the communities and close or restrict them on occasion. Moderation is also conducted by community-specific moderators, who are not considered Reddit employees. As of September 2021, Reddit ranks as the 19th-most-visited website in the world and 7th most-visited website in the U.S., according to Alexa Internet. About 42–49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Twenty-two percent of U.S. adults aged 18 to 29 years, and 14 percent of U.S. adults aged 30 to 49 years, regularly use Reddit. Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian, with Aaron Swartz, in 2005. Condé Nast Publications acquired the site in October 2006. In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, Advance Publications. In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto. Their investment valued the company at $500 million then. In July 2017, Reddit raised $200 million for a $1.8 billion valuation, with Advance Publications remaining the majority stakeholder. In February 2019, a $300 million funding round led by Tencent brought the company's valuation to $3 billion. In August 2021, a $700 million funding round led by Fidelity Investments raised that valuation to over $10 billion.
Learn more about Reddit
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2005

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