Directeur(trice) marketing / Marketing Director

Nouveau Monde Graphite Inc.

• $110K — $130K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business administration, commerce, engineering, or related field (MBA is a plus).
  • 10 to 15 years of progressive B2B marketing experience, including at least 5 years in a leadership role.
  • Experience in industrial, mining, advanced materials, or cleantech sectors.
  • International exposure in complex technical markets.
  • Ability to simplify complex technical concepts and demonstrate strong strategic and analytical skills.
  • Hands-on experience with digital marketing tools, CRM systems, and marketing platforms.
  • Fluency in both French and English is essential.

Responsibilities

  • Develop and execute a global marketing strategy and annual plans, focusing on international market penetration.
  • Conduct market intelligence on natural and synthetic graphite, anode materials, and battery trends while analyzing the competition.
  • Oversee brand management globally and lead digital, advertising, and event campaigns in collaboration with other departments.
  • Create sales enablement tools such as presentations and case studies to support strategic account development.
  • Enhance NMG's presence at international trade shows, product launches, and industry events.
  • Manage the marketing budget and define key performance indicators like brand awareness and ROI.

Benefits

  • Strategic role with a meaningful impact on commercial growth.
  • Opportunity to be part of the energy transition and critical minerals sector.
  • Competitive total rewards including fully employer-paid group insurance from day one.
  • Paid vacation from the start.
  • Hybrid work arrangement with 1 to 2 days in the office per week.
  • Free parking for employees in Griffintown.
Full Job Description
Job Description
ENGLISHBELOW

VOTRE MISSION

Chez Nouveau Monde Graphite (NMG), nous bâtissons une chaîne de valeur intégrée de graphite naturel responsable, de la mine jusqu'aux matériaux anodiques destinés aux batteries lithium-ion. Nous cherchons une personne leader en marketing B2B pour faire de NMG la référence mondiale du graphite naturel responsable et des matériaux avancés.

Relevant du vice-président Ventes et développement des affaires, vous définirez et piloterez la stratégie marketing corporative et commerciale auprès des clients, investisseurs, partenaires industriels et parties prenantes stratégiques en Amérique du Nord, en Europe et en Asie.

VOTRE RÔLE

  • Stratégie : élaborer et déployer la stratégie marketing globale et les plans annuels, incluant les stratégies de pénétration des marchés internationaux.
  • Intelligence de marché : assurer la veille sur le graphite naturel et synthétique, les matériaux d'anode et les batteries, analyser la concurrence et cerner les occasions de croissance et de partenariat.
  • Marque et communication : gérer l'image de marque à l'international et superviser les campagnes numériques, publicitaires et événementielles, en collaboration avec les communications, les relations avec les investisseurs et les affaires gouvernementales.
  • Soutien aux ventes : créer les outils de vente (présentations, études de cas, fiches techniques, argumentaires) et appuyer le développement des comptes stratégiques.
  • Représentation : orchestrer la présence de NMG dans les salons et conférences internationales, les lancements de produits et les associations sectorielles.
  • Gestion : gérer les budgets, établir et suivre les KPI (notoriété, génération de prospects, part de voix, ROI).


VOTRE PROFIL DE COMPÉTENCES
  • Baccalauréat en marketing, administration, commerce, génie ou domaine connexe (un MBA est un atout).
  • De 10 à 15 ans d'expérience progressive en marketing B2B, dont au moins 5 ans en gestion.
  • Expérience dans les secteurs industriel, minier, des matériaux avancés, des technologies propres ou manufacturier.
  • Expérience internationale dans des marchés techniques complexes.
  • Talent pour vulgariser des concepts techniques et forte capacité d'analyse stratégique.
  • Maîtrise des outils numériques, CRM et plateformes marketing.
  • Bilinguisme français-anglais essentiel.

Ce qui vous distingue : leadership mobilisateur, esprit entrepreneurial, orientation résultats et intérêt marqué pour les batteries, les minéraux critiques et les technologies propres. Vous êtes à l'aise dans un environnement en forte croissance.

POURQUOI NMG

  • Un rôle stratégique avec un impact direct sur la croissance commerciale de l'entreprise.
  • Une place au cœur de la transition énergétique et de la filière des minéraux critiques.
  • Rémunération globale concurrentielle, assurances collectives dès le jour 1 et payées 100% par l'employeur.
  • Vacances dès le jour 1
  • Poste hybride, 1 à 2 journées par semaine au bureau
  • Stationnement disponible et gratuit pour nos employés (dans Griffintown)


YOUR MISSION

Help power the energy transition with graphite

At Nouveau Monde Graphite (NMG), we're building a fully integrated, responsible natural graphite value chain, from mine to battery-grade anode material for the lithium-ion market. We're looking for a seasoned B2B marketing leader to help make NMG the world's go-to name in responsible natural graphite and advanced materials.

Reporting to the Vice President, Sales and Business Development, you'll own the corporate and commercial marketing strategy and bring NMG's story to customers, investors, industrial partners and key stakeholders across North America, Europe and Asia.

WHAT YOU'LL DO

  • Strategy: Shape and execute our global marketing strategy and annual plans, including go-to-market strategies for international markets.
  • Market intelligence: Stay ahead of trends in natural and synthetic graphite, anode materials and batteries. Track competitors and pinpoint opportunities for growth and partnerships.
  • Brand and communications: Steward the NMG brand worldwide and lead digital, advertising and event campaigns, in close partnership with Corporate Communications, Investor Relations and Government Affairs.
  • Sales enablement: Equip the sales team with high-impact tools, including presentations, case studies, technical data sheets and value propositions, and support the growth of strategic accounts.
  • Industry presence: Drive NMG's visibility at international trade shows and conferences, product launches and industry associations.
  • Leadership: Manage the marketing budget and define and track the KPIs that matter, including brand awareness, lead generation, share of voice and ROI.


YOURSKILLS PROFILE

  • Bachelor's degree in marketing, business administration, commerce, engineering or a related field (MBA an asset).
  • Full professional fluency in both French and English.
  • 10 to 15 years of progressive B2B marketing experience, including at least 5 years in a leadership role.
  • Background in industrial, mining, advanced materials, cleantech or manufacturing sectors.
  • International experience in complex, technical markets.
  • A knack for turning complex technical concepts into clear, compelling messages, backed by strong strategic and analytical thinking.
  • Hands-on expertise with digital tools, CRM systems and marketing platforms.

You'll stand out if you're a leader who inspires and rallies teams, with an entrepreneurial spirit and a drive for results. You're genuinely passionate about batteries, critical minerals and clean technology, and you thrive in a fast-paced, high-growth environment.

WHY NMG?

  • A strategic role with a direct impact on the company's commercial growth.
  • A front-row seat to the energy transition and the critical minerals industry.
  • Competitive total rewards, including group insurance from day one, 100% employer-paid.
  • Paid vacation from day one.
  • Hybrid work: 1 to 2 days a week in the office.
  • Free employee parking (Griffintown).


Endless Possibilities: Power Your Future!

Nouveau Monde Graphite is developing a fully integrated valuechain of carbon-neutral graphite materials from ore to refinedproduct. As a responsible Quebec-based mining company, we arepowering the industries of tomorrow.

Thanks to our recognized ESG standards and partnership approachwith First Nations and local communities, we are building asustainable and traceable supply chain. Come help us shape the futureof advanced materials with our future all-electric mine,carbon-neutral operations, and a deep commitment to innovation and sustainability.

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