Job SummaryThis position is preferably based in Washington, D.C., but may also be located in Wilmington, DE, Philadelphia, PA, or Baltimore, MD.The Director, Loyalty & Brand Partner Marketing is a strategic leader responsible for shaping and activating a modern, differentiated loyalty ecosystem for Amtrak. This role owns the end-to-end ideation, development, and activation of loyalty-driven marketing strategies as the organization evolves its points-based program into a compelling, customer-centric value proposition.
This leader will play a critical role in externalizing the next generation of the loyalty program-including the launch and growth of a co-branded credit card and a portfolio of high-impact, brand-accretive partnerships. The position ensures integrated go-to-market execution that drives engagement, acquisition, retention, and revenue, while strengthening brand equity and relevance.
Essential FunctionsLoyalty Strategy & Evolution- Lead the marketing strategy for a modernized, points-based loyalty program, including positioning, messaging, and member engagement.
- Partner cross-functionally to translate product enhancements into compelling customer-facing value propositions.
Co-Brand Credit Card Marketing - Own marketing strategy and activation for the co-branded credit card, including acquisition, usage, and retention initiatives.
- Collaborate with financial partners and internal teams to drive growth, optimize performance, and ensure brand alignment.
Partnership Marketing Development - Identify, evaluate, and develop strategic brand partnerships that enhance the loyalty ecosystem and elevate brand perception.
- Lead go-to-market strategy and activation plans for partnership launches and ongoing engagement.
Campaign Ideation & Activation - Drive end-to-end ideation, planning, and execution of integrated campaigns across paid, owned, and earned channels.
- Ensure consistent storytelling that reinforces the brand and loyalty value proposition across all touchpoints.
Cross-Functional Leadership - Collaborate closely with Product, Digital, CRM, Revenue Management, and Agency partners to deliver cohesive, high-performing programs.
- Influence senior stakeholders and align teams around shared goals and performance metrics.
Performance Management & Optimization - Define KPIs and measure success across loyalty, credit card, and partnership initiatives.
- Leverage insights and analytics to optimize campaigns and inform future strategies.
- Other duties as assigned
Minimum Qualifications- Bachelor's Degree or equivalent combination of education, training and/or relevant experience.
- Plus 11 years of relevant work experience.
- 5+ years of experience in loyalty program management, partnership marketing, or a similar role.
- Proven track record of managing successful cobranded loyalty programs.
- At least 2 years of experience managing external relationships, such as a co-brand bank partner.
- Demonstrated experience leading marketing strategy for a points-based loyalty program and/or co-branded credit card.
- Proven track record of launching and scaling integrated marketing campaigns and partnerships.
- Experience working in a complex, matrixed organization and managing external partners or agencies.
Preferred Qualifications- Bachelor's Degree or equivalent combination of education, training and/or relevant experience.
- Plus 13 years of relevant work experience.
- Travel, Hospitality, or Loyalty marketing experience
- Experience in partnership development, negotiation and/or partnership marketing.
- Experience in co-branded credit card strategy and acquisition marketing.
- Experience working within a matrixed or complex organization.
- Familiarity with transportation, hospitality, or service-driven industries.
Knowledge, Skills, and Abilities- Analytical & Data Expertise: Strong ability to analyze data, perform segmentation, and generate actionable insights through reporting.
- Strategic Thinking & Problem Solving: Proven capability to develop strategies, solve complex problems, and build consensus across stakeholders.
- Communication & Relationship Management: Excellent verbal and written communication skills with the ability to manage relationships and influence at all levels.
- Project & Stakeholder Management: Skilled in managing multiple projects, coordinating with internal teams and external agencies, and driving results under tight timelines.
- Technical & Industry Knowledge: Understanding of loyalty programs, CRM systems, digital marketing tools, and regulatory considerations, with proficiency in Microsoft Office Suite
- Strategic Thinking: Ability to translate business objectives into differentiated, customer-centric marketing strategies.
- Partnership Acumen: Strong ability to identify and structure brand partnerships that drive mutual value and brand lift.
- Integrated Marketing Expertise: Deep understanding of omnichannel campaign development and execution.
- Analytical Orientation: Proficiency in leveraging data to measure performance and optimize outcomes.
- Leadership & Influence: Effective at driving alignment across cross-functional teams and senior stakeholders.
- Customer Focus: Strong understanding of loyalty drivers and how to build emotional and transactional engagement.
- Executional Excellence: Ability to move seamlessly from concept to activation in a fast-paced, evolving environment.
The salary/hourly range is $163,000.00 - $211,140.00. Pay is based on several factors including but not limited to education, work experience, certifications, etc. Depending on an employee's assigned worksite or location, Amtrak may consider a geo-pay differential to be applied to the employee's base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short-term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position.
Health and WellbeingFinancial and RetirementWork and Family Life SupportHealth, Dental, and Vision Insurance401K with Employer MatchGenerous Paid Time Off Wellness ProgramsRailroad Retirement BenefitsPaid Caregiving Days and Backup CareHealth Savings AccountPublic Service Student Loan ForgivenessFertility and Family Building BenefitsNo-cost Personal Health AdvocateStudent Loan AssistanceAdoption and Surrogacy AssistanceMedical Plan Opt-out CreditTuition and Education ReimbursementPaid Family Leave Life InsuranceRail Pass Privileges Short- and Long-term Disability InsuranceEmployee Assistance Program No-cost Financial Advisor SessionsCommuter and Flexible Spending Accounts
Learn more about our benefits offerings here.
Requisition ID:166799
Work Arrangement:06-Onsite 4/5 Days Click here for more information about work arrangements at Amtrak.
Relocation Offered:No
Travel Requirements:Up to 25%
