Job Description

Digital Strategy Manager (Website & Conversion Optimization)

The Digital Strategy Manager is responsible for driving measurable improvements in website performance and customer conversion through data-driven strategy, experimentation, and continuous optimization. This role focuses on the end-to-end digital funnel—from traffic entry through conversion—partnering closely with marketing, product, digital, analytics, and brand to improve customer experiences and business outcomes.

This role blends strategic thinking, hands-on optimization, experimentation rigor, and performance management, with a strong bias toward action and measurable impact.

Key Responsibilities

Website & Conversion Funnel Optimization

·       Own and optimize key website conversion funnels (e.g., acquisition, engagement, application, enrollment, lead capture).

·       Identify friction points and drop-offs across journeys and prioritize opportunities to improve conversion, efficiency, and customer experience.

·       Partner with UX, content, and development teams to design and implement improvements that drive measurable results.

Experimentation & Testing

·       Lead a structured experimentation roadmap across website pages, journeys, and experiences (A/B, multivariate, and iterative testing).

·       Develop clear hypotheses, success metrics, and test designs grounded in customer behavior and business objectives.

·       Analyze test results, translate insights into recommendations, and scale winning experiences.

Performance & Analytics

·       Define and monitor key performance indicators (KPIs) tied to website effectiveness, funnel performance, and conversion outcomes.

·       Use qualitative and quantitative data (analytics, session replay, customer feedback, research) to inform strategy and prioritization.

·       Regularly report performance, insights, and optimization impact to stakeholders and leadership.

Strategy & Cross-Functional Partnership

·       Translate business goals into actionable digital strategies and optimization plans.

·       Collaborate with marketing, product, analytics, technology, legal/compliance, and risk partners to execute changes efficiently and responsibly.

·       Influence prioritization decisions through clear business cases, data, and customer-centric thinking.

Continuous Improvement & Best Practices

·       Stay current on trends, competitive landscape, digital optimization, experimentation, and conversion best practices.

·       Contribute to evolving standards, frameworks, and playbooks for website performance and experimentation.

·       Champion a culture of testing, learning, and continuous improvement.

Basic Qualifications

·       At least 7 years of experience in digital strategy, website optimization, growth, or performance marketing roles.

·       Bachelor’s Degree.

Preferred Qualifications

·       Demonstrated success improving website and funnel conversion through data-driven optimization and experimentation.

·       Strong experience with web analytics and experimentation platforms (e.g., Adobe Analytics, Adobe Target, or similar).

·       Proven ability to translate insights into clear recommendations and measurable outcomes.

·       Excellent communication and stakeholder management skills.

·       Experience working in regulated or complex enterprise environments.

·       Familiarity with UX principles, CRO methodologies, and customer journey mapping.

·       Experience partnering with agile or product delivery teams.

·       Background in financial services, e-commerce, or high-consideration digital experiences.

Exempt Status: (Yes= not eligible for overtime pay) (No = eligible for overtime pay)

Workplace Type:

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds:  in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range:

The compensation range represents the anticipatedlow and high end of the base compensation range for this position. Actual compensation will vary based on various factors including but not limited to location, experience, and education.  Colleagues in this position are also eligible to participate in an applicable incentive compensation plan.  In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).