JOB TITLE: Digital Product Manager
DEPARTMENT: Digital Experience
REPORTS TO: Director, Digital Experience
We are seeking an experienced and dynamic
Product Manager to lead the evolution of our digital ecosystem. This mid-senior role will focus on optimizing and expanding our digital platforms to deliver measurable business outcomes, improve user experience, and drive customer engagement. Reporting to the Director of Digital Strategy, the Product Manager will collaborate with cross-functional teams, including IT, marketing, sales, and operations, to define and execute initiatives that align with our strategic goals.
DUTIES AND RESPONSIBILITIES:- Digital Strategy Execution: Own the product vision and roadmap for multiple digital platforms - website, mobile app, e-commerce booking engine, and chatbot - to ensure alignment with business objectives.
- Product Development: Draft detailed Product Requirement Documents (PRDs) and user stories, defining features and functionalities to meet customer needs and business priorities.
- Cross-Functional Collaboration: Partner with IT, design, content, and marketing teams to drive initiatives from conception to implementation. Ensure alignment between technical feasibility and business requirements.
- Data-Driven Decision-Making: Leverage analytics tools to gather customer insights, identify trends, and evaluate platform performance. Use data to inform product enhancements and optimize the user journey.
- E-commerce Optimization: Lead efforts to improve conversion rates, increase revenue per transaction, and enhance the overall digital shopping experience.
- User Experience Focus: Advocate for user-centric design principles across all digital touchpoints, working closely with UX/UI designers to deliver intuitive and seamless interfaces.
- Project Management: Manage timelines, budgets, and deliverables for assigned projects, ensuring adherence to milestones and quality standards.
- Stakeholder Communication: Serve as the primary point of contact for product-related inquiries, providing regular updates on progress and results to key stakeholders.
- Market Trends: Stay informed on industry trends and emerging technologies in e-commerce, travel, and hospitality to identify opportunities for innovation.
QUALIFICATIONS:- Bachelor's degree in business, marketing, computer science, or a related field.
- 3+ years of experience in product management, preferably within the e-commerce or travel/hospitality industries.
- Proven track record of leading cross-functional teams and delivering successful digital products.
- Strong proficiency in drafting Product Requirement Documents (PRDs) and user stories.
- Solid understanding of e-commerce platforms, analytics and experimentation tools (e.g., Google Analytics, Microsoft Clarity, Optimizely), and content management systems (CMS).
- Data-driven mindset with the ability to translate complex data into actionable insights.
- Exceptional communication and organizational skills, with a keen ability to manage multiple projects simultaneously.
- Experience with agile development methodologies is a plus.
- Passion for creating exceptional digital experiences and a strong customer-first perspective.
COMPETENCIES:- Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
- Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
- Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
- Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
- Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
SUPERVISORY RESPONSIBILITIES:- This job has no supervisory responsibilities.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:- Occasionally required to stand
- Occasionally required to walk
- Frequently required to sit
- Occasionally required to utilize hand and finger dexterity
- Occasionally required to climb, balance, bend, stoop, kneel or crawl
- Frequently required to talk or hear
- While performing the duties of this job, the noise level in the work environment is usually moderate
- The employee must occasionally lift and/or move up to 10 pounds
- Specific vision abilities required by this job include: No special vision requirements
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
