Cinch Home Services is seeking a customer-focused
Digital Product Manager to support and grow our Direct-to-Consumer (DTC) digital product portfolio. In this role, you will collaborate with cross-functional teams to drive product enhancements, optimize the customer journey, and deliver business value. This is a hands-on position ideal for someone with a strong foundation in digital product management who is eager to make an impact in a fast-paced environment.
Key ResponsibilitiesProduct Ownership - Own and manage the DTC product backlog, ensuring alignment with customer needs, market trends, and business priorities.
- Collaborate with stakeholders to refine requirements and prioritize features that deliver the greatest impact.
- Define clear user stories, acceptance criteria, and work with engineering to deliver high-quality solutions.
- Partner with the Product team to configure and launch new discount and product codes, ensuring accurate implementation across the DTC digital experience.
Customer and Market Focus - Conduct research to understand customer behavior, pain points, and market opportunities.
- Translate data insights into actionable product initiatives to improve customer satisfaction and retention.
- Partner with marketing to optimize the performance of key landing pages and conversion funnels.
Execution and Delivery - Partner with UX/UI designers to deliver user-friendly and visually appealing experiences.
- Collaborate with engineering and QA teams to ensure timely and high-quality delivery of product releases.
- Maintain a testing roadmap, supporting and implementing A/B experiments to validate hypotheses and inform decisions.
Cross-Functional Collaboration - Serve as the primary point of contact for product updates, release plans, and new initiatives.
- Communicate progress, outcomes, and key learnings with stakeholders at all levels.
- Work closely with analytics teams to measure performance and identify areas for improvement.
- Partner with the SEO team to identify and act on site performance opportunities, ensuring product decisions support organic visibility and technical SEO best practices.
- Perform other duties as assigned.
Qualifications and Experience Required: - 3+ years of experience as a Digital Product Manager/Product Owner, with exposure to B2C digital products.
- Experience working across a multi-platform digital environment, managing product initiatives that span multiple systems and tools.
- Bachelor's degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).
- Strong analytical skills, with experience using tools like Google Analytics or similar platforms.
- Familiarity with marketing funnels, customer journey mapping, and landing page optimization.
- Basic knowledge of UX design principles and consumer behavior.
- Experience working in an agile environment and using tools like JIRA or Trello.
- Excellent communication skills and a proactive, problem-solving mindset.
Preferred: - Experience running A/B or multivariate tests and analyzing results.
- Exposure to creating product roadmaps and defining OKRs.
- Understanding of web usability and user-centric design best practices.
- Familiarity with analytics and session intelligence tools including Google Analytics, Clarity, and Nexus/Momentum.
What We Offer - The opportunity to collaborate with a team of experienced professionals in a growing company.
- A supportive environment for professional development and learning.
- Competitive compensation and benefits.
