Job Description

The Impact you will have in this role:

We are seeking a curious, analytically driven Senior Digital Marketing Analyst to support and continuously improve our website and digital experiences, while helping design, operate, and scale AI-driven marketing and analytics capabilities. This role operates at the intersection of website operations, AI-enabled insights, experimentation, and performance measurement.

The Senior Digital Marketing Analyst ensures our digital experiences run smoothly day to day, while also contributing to more intelligent personalization, testing strategies, and AI-powered decision support across digital channels. This role partners closely with marketing, analytics, and technology teams to translate data and system capabilities into actionable insights and measurable impact.

While familiarity with coding concepts is beneficial, success depends on strong analytical thinking, understanding of data structures, workflows, and system integrations, and the ability to connect insights across platforms rather than writing production code.

Your Primary Responsibilities:

• Support day-to-day website operations, including processing tickets for content, layout, and configuration updates while ensuring adherence to standards, processes, and QA requirements.
• Coordinate website changes across UX, marketing, and technology teams to deliver a consistent, high-quality experience across pages, journeys, and audiences.
• Design, configure, and support AI-powered agents that enable performance reporting, insight generation, audience and content recommendations, and optimization support.
• Translate business needs into clear AI logic, prompts, workflows, and decision rules, and document agent inputs, outputs, and behaviors.
• Design and support A/B testing and personalization experiments, partnering with UX and marketing teams to define hypotheses, success metrics, and test plans.
• Measure experiment results and communicate insights, outcomes, and recommendations clearly to stakeholders
• Analyze digital performance across web and related channels to identify trends and improvement opportunities.
• Build and maintain dashboards and reports that transform data into actionable insights.
• Support audience segmentation using behavioral, intent, and engagement signals to improve targeting and experiences.
• Identify opportunities to improve user journeys, conversion, and engagement through data and experimentation.
• Partner closely with marketing, UX, analytics, and technology teams, bridging technical concepts and business needs.
• Stay current on AI, digital experience optimization, and analytics tools and trends.

**NOTE: The Primary Responsibilities of this role are not limited to the details above. **

Qualifications:

• Minimum 3 years of related experience
• Bachelor's degree preferred or equivalent experience

Talents Needed for Success:

• Background in digital marketing, web analytics, or digital operations, with a strong analytical and data driven mindset.
• Understanding digital experience fundamentals such as funnels, journeys, conversion, experimentation, and personalization.
• Ability to think in logic and workflows (if/then rules, decision trees, automation concepts) rather than heavy coding.
• Interest in AI enabled tools and experience with analytics, reporting, experimentation, or low code/no code platforms.
• Strong communication skills to translate insights and technical concepts for non-technical stakeholders.

The salary range is indicative for roles at the same level within DTCC across all US locations. Actual salary is determined based on the role, location, individual experience, skills, and other considerations.

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About the Team

The Chief Client Office (CCO) is focused on providing a consistent Client Experience across all business lines and geographies, enabling enhanced Client Satisfaction, Revenue Growth and Business Line Success. The CCO function includes Sales, Partners, Relationship Management, Integration, Marketing & Communications and Sales Analytics & Operations.

The Marketing & Communications team enhances the image and reputation of the DTCC brand and drives the growth of its businesses by creating integrated outreach programs to disseminate company news and information in communication strategies aligned with key corporate and business goals targeted to internal and external stakeholders globally.