Digital Operations, Senior Associate

Farther

$80K — $120K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7+ years in marketing operations or a similar field, ideally within fintech or high-growth B2B SaaS
  • Strong technical proficiency in martech tools like Google Analytics 4, Braze, Salesforce, and testing platforms
  • Expertise in web optimization including Core Web Vitals and SEO best practices
  • Experience with modern CMS platforms, ideally Webflow
  • Demonstrated ability to manage complex martech stacks and integrations
  • Excellent communication skills to bridge technical concepts for non-technical stakeholders
  • Strong project management abilities in a fast-paced environment

Responsibilities

  • Own and optimize the complete marketing technology stack for attribution and lifecycle marketing
  • Manage technical health and scalability of website properties, including advisor microsites
  • Architect and maintain data flows between first-party data and third-party tools
  • Design and execute A/B testing programs to enhance marketing effectiveness
  • Collaborate with product and engineering teams to leverage martech as a competitive edge
  • Rapidly build and refine landing pages and promotional microsites to boost conversion rates
  • Drive SEO and LLM optimization strategies for high-net-worth visibility

Benefits

  • Competitive compensation package reflecting impact and contribution
  • Collaborative workspace with top industry talent
  • Opportunity for career growth in a rapidly scaling startup
  • Full health benefits, including 401(k) matching and Roth IRA options
  • Unlimited paid time off (PTO)
  • Early-stage involvement in disrupting the wealth management industry
Full Job Description
Your Impact
  • Maintain our webpages and manage edits to pages from various team members, collaborating across marketing
  • Manage the upload and ongoing maintenance of Google Business Profiles as new advisor profiles are onboarded, and handle Google support verification follow-ups
  • Execute advisor microsite updates and edits, routing content changes through to the live site on a recurring basis
  • Perform routine QA and maintenance on proprietary internal marketing tools - flag bugs, broken links, rendering issues, and assist with testing new features and functionality; escalate to the appropriate team member for resolution
  • Assist with writing PRD documentation for new tools, functionality, and features in our internal marketing system
  • Help maintain structure and hygiene of shared G Drive folders in Google Workspace
  • Build and execute emails in HubSpot for team members across marketing
  • Manage send lists, handle data hygiene, and process opt-outs in HubSpot
  • Handle end-to-end event logistics: create Zoom events, build registration pages, send invitations, and coordinate post-event communications
  • Import and manage contact and organization lists sourced from GuideStar, ZoomInfo, and other tools for the Institutional and Growth teams
  • Support lead verification and deduplication for inbound advisor leads using tools like LinkedIn, BeenVerified, and FINTRX; flag and merge duplicate records to maintain list integrity
  • Manage AdvisorFinder.com listings and maintain advisor profiles on-platform
  • Drive automation for performance monitoring and dashboards for leadership updates
  • Support Growth team reporting on program performance monitoring

The Ideal Match
  • Exceptionally organized and detail-oriented - you catch things others miss
  • Comfortable juggling multiple workstreams and stakeholders without losing track of priorities
  • Proficient with marketing and CRM tools; HubSpot experience is strongly preferred
  • Familiar with Google Workspace (Docs, Drive, Sheets) and comfortable learning new platforms quickly

Bonus Points
  • Comfortable and adept at AI tools, or have an interest in working with AI-powered systems
  • Hands-on experience with website content management systems (WordPress, Webflow, HubSpot, AEM, etc.)
  • Interested in the intersection of financial services and marketing operations

Why Join Us -
  • Competitive comp package that rewards impact
  • Work alongside some of the brightest minds in fintech
  • Ground-floor opportunity at a fast-scaling startup
  • Chart your own growth path as we expand
  • Full health benefits + 401(k) matching & Roth IRA options
  • Unlimited PTO
  • Ready to disrupt wealth management? Let's talk!


Ready to disrupt wealth management? Let's talk!

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