Wurth USA, Inc.

Digital Merchandising Manager

Wurth USA, Inc.$100K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, Marketing, Merchandising, eCommerce, or related field.
  • 3+ years of experience in eCommerce, merchandising, or digital marketing.
  • Strong understanding of digital merchandising and customer behavior.
  • Proven experience developing strategies that enhance conversion and revenue.
  • Analytical skills for data-driven decision making.
  • Ability to build and implement new merchandising processes.

Responsibilities

  • Own digital merchandising strategies across customer-facing channels.
  • Manage category landing pages and product assortments to boost conversion.
  • Establish governance for product recommendations site-wide.
  • Develop a comprehensive product recommendation strategy.
  • Maintain customer-facing product hierarchy and category structure.
  • Optimize search and navigation using customer performance analytics.
  • Lead testing initiatives to enhance discoverability and revenue.

Benefits

  • Hybrid work schedule with flexibility for remote work.
  • Support for website redesign and digital transformation initiatives.
  • Opportunities for personal and professional development within a collaborative team.
Full Job Description
POSITION SUMMARY

The Digital Merchandising Manager is responsible for owning and optimizing the digital product experience across all customer-facing channels. This role drives product discoverability, search performance, navigation, category experiences, recommendations, product placement, and digital merchandising strategies that improve customer engagement, conversion, average order value, customer retention, and eCommerce revenue growth. The Digital Merchant leverages customer insights, analytics, experimentation, and merchandising best practices to continuously improve how customers discover, evaluate, and purchase products online.

ESSENTIAL DUTIES AND RESPONSIBILITIES
• Own digital merchandising strategies across all customer-facing digital channels, including featured products, category promotions, seasonal assortments, strategic product placement, searchandising, and recommendation experiences, while overseeing and supporting any print merchandising activities.
• Manage category landing page strategies, featured assortments, product placement, and browse experiences that support customer acquisition and conversion goals.
• Establish standards and governance for product relationships and recommendation experiences across the site.
• Build recommendation capabilities from the ground up by defining business rules, governance processes, customer experience standards, and success metrics.
• Develop and execute a long-term product recommendation strategy including co-view, related items, accessories, alternatives, substitutes, upsell, and cross-sell experiences.
• Own and maintain the customer-facing product hierarchy, category structure, and digital taxonomy across all eCommerce channels.
• Partner with Product Information teams to define, assign, and maintain category-level attribute frameworks that improve filtering, navigation, search, and discoverability.
• Optimize search, facets, filters, navigation, and browse experiences using customer behavior and performance analytics.
• Utilize customer behavior, search, merchandising, and sales analytics to identify growth opportunities and customer friction points.
• Lead testing and experimentation initiatives focused on improving discoverability, conversion, average order value, engagement, and revenue growth.
• Monitor KPIs related to search performance, category engagement, recommendation performance, conversion, average order value, customer retention, and revenue.
• Support website redesign, search optimization, personalization, recommendation, and digital transformation initiatives.

EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES
• Bachelor's degree in business, Marketing, Merchandising, eCommerce, Analytics, or related field.
• 3+ years of experience in eCommerce, merchandising, category management, digital marketing, or related disciplines.
• Strong understanding of customer behavior, digital merchandising, search, navigation, taxonomy, filtering, and product discovery.
• Experience developing merchandising strategies that improve conversion, engagement, and revenue performance.
• Experience utilizing analytics and data to drive business decisions and prioritize opportunities.
• Ability to build new capabilities, processes, governance models, and merchandising programs from the ground up.
• Strong analytical, communication, and problem-solving skills.

Preferred Qualifications
• Experience with search, recommendation, personalization, merchandising, or digital experience platforms.
• Experience working with taxonomy, product information, category structures, and attribute frameworks.
• Experience in B2B eCommerce, industrial distribution, manufacturing, or related industries.
• Experience supporting website redesign, customer experience, or digital transformation initiatives.

Behaviors & Core Values
• Customer Obsessed
• Data-Driven Decision Maker
• Curious & Continuous Learner
• Test & Learn Mindset
• Agile & Adaptable
• Resourceful & Builder Mindset
• Collaborative Team Player

Salary: $100,000/yr.

Position Location: Hybrid schedule in Columbus, OH, or remote in the vicinity of Chicago, IL.

Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.

About Wurth USA, Inc.

Wurth USA, Inc. is a subsidiary of the Wurth Group, a German-based manufacturer and distributor of industrial products. Wurth USA was founded in 1969 and is headquartered in Danbury, Connecticut. The company's products include fasteners, chemicals, tools, and other industrial supplies. Wurth USA serves a variety of industries, including automotive, construction, and manufacturing. The company has over 400 sales representatives and operates 15 distribution centers throughout the United States.
Learn more about Wurth USA, Inc.
Size
7,000 employees
Industry

Similar Jobs

More Retail & Consumer Goods Jobs

Find similar Digital Merchandising Manager jobs: