Dollar General Corporation

DIGITAL MEDIA STRATEGY SR MANAGER

Dollar General Corporation • $110K — $130K *
Goodlettsville, TN 37072In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, Analytics, or related field required.
  • MBA preferred.
  • 7-10 years of experience in digital marketing, paid media, performance marketing, or integrated media strategy.
  • Proven expertise across enterprise-scale paid media programs and budgets.
  • Experience managing and leading paid media agency partnerships.
  • Experience developing measurement frameworks and evaluating multi-channel performance.

Responsibilities

  • Lead enterprise paid media strategy across various digital platforms.
  • Serve as the primary strategic lead for the paid media agency relationship.
  • Identify optimization opportunities and recommend budget allocation shifts.
  • Monitor and evaluate advancements in AI-powered search and emerging digital trends.
  • Partner across teams to create connected customer experiences.
  • Establish and monitor KPIs aligned with business objectives.
  • Ensure media platforms are properly tagged and compliant with privacy regulations.

Benefits

  • Opportunity to shape digital media strategy at a leading retailer.
  • Collaborative work environment with cross-functional teams.
  • Access to cutting-edge digital marketing tools and platforms.
  • Focus on innovation and staying ahead of industry trends.
Full Job Description
Job Description

This highly strategic role serves as Dollar General's subject matter expert on the evolving digital ecosystem, including AI-powered search and discovery, creator and influencer ecosystems, audience targeting, attribution, performance measurement, and emerging media platforms.

The successful candidate will partner across Marketing, Digital Commerce, DGMN, Analytics, and agency teams to identify growth opportunities, drive performance, and translate emerging trends into scalable business results.

Ideal Backgrounds

This position is ideal for leaders currently working in Senior Manager roles such as:
  • Digital Media Strategy
  • Paid Media Strategy
  • Integrated Media Strategy
  • Growth Media
  • Media & Growth Strategy
  • Digital Media Strategist
  • Digital Marketing Strategy
  • Audience & Media Strategy
  • Media Performance & Optimization

What We're Looking For:

We're looking for a strategic media leader who understands how paid and owned channels work together to drive business results.

You should bring:
  • Deep knowledge of paid media platforms, including search, social, programmatic, display, video, and emerging channels.
  • Strong understanding of emerging consumer discovery behaviors, including AI-powered search, agentic assistants, social search, creator ecosystems, and retail media.
  • Experience translating business objectives into integrated media strategies that drive measurable outcomes.
  • Strong analytical and financial acumen, including:
  • Attribution
  • Incrementality
  • Media Mix Modeling
  • ROAS
  • Customer Acquisition Cost (CAC)
  • Customer Lifetime Value (CLV)
  • A passion for innovation, experimentation, and staying ahead of industry trends.
  • Experience influencing stakeholders and serving as a trusted advisor on media strategy, performance, and emerging opportunities.
  • Ability to drive alignment, prioritization, and decision-making across agency partners and cross-functional teams.
  • Working knowledge of privacy regulations impacting digital marketing.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, Analytics, or related field required.
  • MBA preferred.
  • 7-10 years of experience in digital marketing, paid media, performance marketing, or integrated media strategy.
  • Proven expertise across enterprise-scale paid media programs and budgets.
  • Experience managing and leading paid media agency partnerships.
  • Experience working across Analytics, MarTech, CRM, Social, and Owned Channel teams.
  • Experience developing measurement frameworks and evaluating multi-channel performance.

What You'll Do:

Lead Enterprise Paid Media Strategy
  • Lead enterprise paid media strategy across search, social, display, video, programmatic, retail media, and emerging digital platforms.
  • Serve as the primary strategic lead for the paid media agency relationship.
  • Provide direction, challenge assumptions, and ensure agency recommendations align with business objectives and performance goals.
  • Identify optimization opportunities and recommend budget allocation shifts to maximize business impact.
  • Drive alignment across internal stakeholders and external agency partners.

Drive Digital Innovation & Consumer Discovery
  • Serve as the enterprise expert on emerging digital marketing trends, evolving consumer discovery behaviors, and new platform opportunities.
  • Monitor and evaluate advancements in:
  • AI-powered search
  • Agentic commerce and AI assistants
  • Generative Engine Optimization (GEO)
  • Answer Engine Optimization (AEO)
  • Retail media networks
  • Creator and influencer ecosystems
  • Social search and emerging platforms

Ensure Cross-Channel Integration
  • Partner across Paid, Owned, CRM, Social, Influencer, Retail Media Network, Site, and App teams to create connected customer experiences.
  • Collaborate with campaign managers and marketing partners to define channel roles and support broader campaign objectives.
  • Evaluate the role of creators, influencers, and community-driven content in driving awareness, consideration, and conversion.

Lead Performance Measurement & Reporting
  • Establish and monitor KPIs aligned with business objectives.
  • Deliver actionable insights and optimization recommendations to improve media performance.
  • Own paid media reporting, including weekly dashboards, monthly business reviews, quarterly updates, and campaign recaps.
  • Partner with Analytics and agency teams to ensure data consistency, reporting accuracy, and measurement integrity.
  • Help stakeholders understand media performance, attribution changes, risks, opportunities, and business implications.

Support MarTech & Data Quality Excellence
  • Ensure media platforms are properly tagged and aligned with attribution and first-party data strategies.
  • Partner with MarTech and Analytics teams to validate data flows and resolve discrepancies.
  • Maintain compliance with privacy regulations and internal governance requirements.
  • Oversee product feed quality and optimization to maximize media visibility and performance.

Ready to shape the future of digital media strategy at one of America's largest retailers?

Apply today and join us at our Goodlettsville, TN Headquarters!

About Dollar General Corporation

Dollar General is a small-box discount retailer that makes shopping for everyday needs simpler and hassle-free. They make shopping for everyday needs simpler and hassle-free by offering a carefully edited assortment of the most popular brands at low everyday prices in small, convenient locations. Dollar General ranks among the largest retailers of top-quality brands made by America's most-trusted manufacturers, such as Procter & Gamble, Kimberly Clark, Unilever, Kellogg's, General Mills and Nabisco.

Dollar General Corporation Careers

Join the vibrant team at Dollar General Corporation, a leader in cost-effective retailing, and propel your career forward in an environment ripe with opportunities for growth and innovation. As one of the largest discount retailers in the United States, we offer a range of job opportunities designed to help you harness your potential and cultivate your professional skills.

Work You’ll Do

At Dollar General Corporation, we are committed to enhancing our team's capabilities through continuous leadership development, diversity training, and ample growth opportunities. Whether you're seeking a position in management, sales, logistics, or corporate support, our expansive network ensures a fit for your skills and ambitions.

Innovate and Lead

Embrace the chance to work on industry-leading projects that redefine retail standards. Our culture thrives on innovation and leadership, encouraging each team member to contribute unique ideas that drive company success. Dollar General is where your initiative and creativity can pave the way for significant advancements in both your career and our company’s footprint.

Join Our Inclusive Team

Diversity and inclusion are at the core of our employment philosophy. At Dollar General Corporation, we believe in giving everyone a voice and fostering an inclusive culture where you can thrive. Our team is a mosaic of diverse backgrounds and perspectives, making us stronger and more innovative.

Professional Growth and Development

Advance your career with Dollar General’s commitment to professional development. We offer a variety of training programs and leadership workshops to help you hone your skills and prepare for future challenges. From internships for emerging talents to leadership roles for seasoned professionals, Dollar General nurtures your career at every level.

Benefits and Perks

Choosing a career at Dollar General Corporation means more than just a job. We provide competitive benefits to support both your professional and personal life, including health insurance, retirement plans, and employee discounts. Moreover, our commitment to work-life balance is designed to ensure you succeed without sacrificing your well-being.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of positions available at Dollar General Corporation. From in-store hiring to corporate positions, each role offers a chance to be part of a team committed to reshaping the retail landscape.

How to Apply

Start by visiting our Careers page to browse the current openings. Tailor your resume to highlight relevant experience and skills that align with the job description. Prepare for your interview with insights into Dollar General’s culture and values, and stand out as a knowledgeable and motivated candidate.

Stay Connected

Don’t miss out on future job alerts, company news, and professional tips that can aid your career journey. Join our network, engage with us through our careers blog, and connect with Dollar General on various networking platforms to stay informed and ahead in your career.

Join Dollar General Corporation Today

Embark on a rewarding career path at Dollar General Corporation where your growth is our priority. Be part of a company that values innovation, leadership, and a diverse workforce. Your future awaits at Dollar General, where we’re not just building stores, we’re building careers.

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Learn more about Dollar General Corporation
Size
163,000 employees
Market Cap
$54.8 billion
Industry
Retail & Consumer Goods
Net Income
$2.5 billion
Founded
1939
5 Year Trend
+9.3%
Revenue
$32.4 billion
NASDAQ
DG
* Ladders Estimates

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