Dollar General Corporation

Digital Media Strategy - Sr Manager (Digital Growth & Media Innovation)

Dollar General Corporation • $110K — $130K *
Goodlettsville, TN 37072In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, Analytics, or related field; MBA preferred.
  • 7-10 years of experience in digital marketing, focused on paid media or integrated media strategy.
  • Deep expertise in various paid media platforms including search, social, programmatic, and display.
  • Experience managing a paid media agency partner to achieve strategic goals.
  • Strong analytical skills and financial acumen related to media performance measurement and optimization.
  • Natural curiosity about emerging trends and technologies in digital marketing.

Responsibilities

  • Lead and optimize enterprise paid media strategy across multiple platforms with agency collaboration.
  • Serve as the primary point of contact for paid media agency, directing and aligning strategies with business goals.
  • Monitor emerging digital marketing trends and consumer behaviors to maintain competitive advantage.
  • Integrate paid media with CRM, social, and other marketing channels to create a cohesive customer journey.
  • Define, track, and analyze KPIs to measure performance against business objectives.
  • Own and manage comprehensive paid media reporting and insights for continuous improvement.
  • Ensure compliance with privacy laws and align paid media tactics with first-party data standards.

Benefits

  • Collaborative work environment focused on continuous improvement and innovation.
  • Opportunity to lead and shape the digital marketing strategy for a well-known retail brand.
  • Access to advanced marketing technologies and data analytics tools.
  • Strong emphasis on professional development and growth within the company.
Full Job Description
**This is an onite role at our Dollar General Headquarters in Goodlettsville, TN**

The Senior Marketing Manager, Digital Growth & Media Innovation is responsible for accelerating customer acquisition, engagement, and revenue through paid media, emerging discovery platforms, and data-driven marketing innovation. This leader serves as Dollar General's subject matter expert on the evolving digital ecosystem, including AI-powered search and discovery, influence of creators and social influence, audience targeting, and performance measurement. The role partners across Marketing, DGMN, Digital commerce, Analytics, and Agency partners to align media results with business initiatives, identify growth opportunities and translate emerging trends into scalable business results.

Qualifications

Enterprise Paid Media Strategy

Lead enterprise paid media strategy across platforms in partnership with media agency.

Responsible for recommending budget shifts and optimization priorities.

Serve as primary enterprise point of contact for the paid media agency.

Direct and challenge agency partners and provide strategic direction to ensure media

strategies, recommendations, and deliverables align with business objectives and

performance goals. 30%

Digital Innovation, Consumer Discovery & Emerging Platforms
  • Serve as the enterprise subject matter expert on emerging digital marketing trends, consumer discovery behaviors, and evolving platforms.
  • Monitor and evaluate advancements in AI-powered search, agentic commerce, GEO -Generative Engine Optimization), AEO (Answer Engine Optimization), retail media, creator ecosystems, and evolving social platforms
  • Identify, test, and scale new acquisition channels, media opportunities, and platform partnerships. Develop structured learning agendas and experimentation roadmap focused on future consumer behavior
  • Translate emerging technologies and industry shifts into actionable recommendations for leadership


Cross-Channel Integration & Journey Alignment
  • Ensure paid media integrates with CRM, Owned, Social, Influencer, Retail Media Network, and Site/App channels.
  • Partner with Social, DGMN, Media and Content teams to incorporate creator and influencer strategies into broader marketing plans and performance initiatives evaluate, the role of creators, influencers, and community-driven content in driving awareness, consideration, and conversion.
  • Partner with Campaign Managers to define media channel roles and support the broader campaign narrative.


Reporting, Insights & Optimizations
  • Define and track KPIs aligned with business objectives
  • Monitor media performance, identify optimization opportunities, and deliver actionable recommendations to improve business results
  • Understand measurement implications driven by evolving attribution models and consumer discovery behaviors
  • Own all paid media reporting (weekly dashboards, monthly recaps, quarterly reviews, post-campaign summaries)
  • Partner with DS&A and agency to ensure accurate, consistent dashboards and data definitions


Martech Enablement & Data Quality
  • Ensure paid platforms are properly tagged, measured, and aligned to attribution and first-party data standards.
  • Partner with MarTech and Analytics teams to validate data flows and resolve
  • discrepancies.
  • Ensure paid media tactics comply with privacy laws and required contracting workflows.
  • Oversee product feed quality and optimization to ensure accurate product data and maximize media performance and visibility


What skills we are looking for:
  • Knowledgeable of emerging consumer discovery behaviors, including AI-powered search, agentic
  • assistants, social search, creator ecosystems, and retail media.
  • Strong strategic planning skills with the ability to translate business objectives into integrated media
  • strategies and drive cross-functional alignment.
  • Strong analytical and financial acumen, including attribution, incrementality, media mix modeling,
  • ROAS, CAC, and customer lifetime value while keeping pulse on evolving attribution methodologies.
  • Natural curiosity and passion for staying ahead of industry changes and emerging technologies.
  • Energized by change, continuous learning, and collaborative problem-solving in rapidly evolving
  • environments.
  • Working knowledge of privacy regulations impacting digital marketing.
  • Demonstrated track record of challenging conventional approaches and driving innovation through
  • experimentation.
  • Ability to serve as a trusted advisor and thought partner, educating stakeholders on media
  • performance and implications, emerging trends, technologies, and opportunities in digital
  • marketing


Requirements:
  • Bachelor's degree in Marketing, Business, Communications, Analytics, or related field required;
  • MBA preferred.
  • 7-10 years of experience in digital marketing, paid media, or integrated media strategy.
  • Deep expertise in paid media platforms (search, social, programmatic, display, video, emerging
  • channels).
  • Experience leading or managing a paid media agency partner required.
  • Experience with enterprise-scale budgets, measurement frameworks, and multi-channel campaigns.
  • Experience collaborating with analytics, MarTech, CRM, and social/owned channel teams

About Dollar General Corporation

Dollar General is a small-box discount retailer that makes shopping for everyday needs simpler and hassle-free. They make shopping for everyday needs simpler and hassle-free by offering a carefully edited assortment of the most popular brands at low everyday prices in small, convenient locations. Dollar General ranks among the largest retailers of top-quality brands made by America's most-trusted manufacturers, such as Procter & Gamble, Kimberly Clark, Unilever, Kellogg's, General Mills and Nabisco.

Dollar General Corporation Careers

Join the vibrant team at Dollar General Corporation, a leader in cost-effective retailing, and propel your career forward in an environment ripe with opportunities for growth and innovation. As one of the largest discount retailers in the United States, we offer a range of job opportunities designed to help you harness your potential and cultivate your professional skills.

Work You’ll Do

At Dollar General Corporation, we are committed to enhancing our team's capabilities through continuous leadership development, diversity training, and ample growth opportunities. Whether you're seeking a position in management, sales, logistics, or corporate support, our expansive network ensures a fit for your skills and ambitions.

Innovate and Lead

Embrace the chance to work on industry-leading projects that redefine retail standards. Our culture thrives on innovation and leadership, encouraging each team member to contribute unique ideas that drive company success. Dollar General is where your initiative and creativity can pave the way for significant advancements in both your career and our company’s footprint.

Join Our Inclusive Team

Diversity and inclusion are at the core of our employment philosophy. At Dollar General Corporation, we believe in giving everyone a voice and fostering an inclusive culture where you can thrive. Our team is a mosaic of diverse backgrounds and perspectives, making us stronger and more innovative.

Professional Growth and Development

Advance your career with Dollar General’s commitment to professional development. We offer a variety of training programs and leadership workshops to help you hone your skills and prepare for future challenges. From internships for emerging talents to leadership roles for seasoned professionals, Dollar General nurtures your career at every level.

Benefits and Perks

Choosing a career at Dollar General Corporation means more than just a job. We provide competitive benefits to support both your professional and personal life, including health insurance, retirement plans, and employee discounts. Moreover, our commitment to work-life balance is designed to ensure you succeed without sacrificing your well-being.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of positions available at Dollar General Corporation. From in-store hiring to corporate positions, each role offers a chance to be part of a team committed to reshaping the retail landscape.

How to Apply

Start by visiting our Careers page to browse the current openings. Tailor your resume to highlight relevant experience and skills that align with the job description. Prepare for your interview with insights into Dollar General’s culture and values, and stand out as a knowledgeable and motivated candidate.

Stay Connected

Don’t miss out on future job alerts, company news, and professional tips that can aid your career journey. Join our network, engage with us through our careers blog, and connect with Dollar General on various networking platforms to stay informed and ahead in your career.

Join Dollar General Corporation Today

Embark on a rewarding career path at Dollar General Corporation where your growth is our priority. Be part of a company that values innovation, leadership, and a diverse workforce. Your future awaits at Dollar General, where we’re not just building stores, we’re building careers.

SEARCH DOLLAR GENERAL JOBS

READ CAREERS BLOG

Learn more about Dollar General Corporation
Size
163,000 employees
Market Cap
$54.8 billion
Industry
Retail & Consumer Goods
Net Income
$2.5 billion
Founded
1939
5 Year Trend
+9.3%
Revenue
$32.4 billion
NASDAQ
DG
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Dollar General Corporation

More Media Jobs

Find similar Digital Media Strategy - Sr Manager (Digital Growth & Media Innovation) jobs:

NationwideGoodlettsville, TN