PWC

Digital Marketing Technologist Senior Manager

PWC$124K — $280K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required.
  • 7+ years in marketing technology strategy, architecture, and delivery.
  • Master's Degree in Computer Science, Management Information Systems, or Marketing preferred.
  • Experience in managing large martech transformation programs.
  • Familiarity with data privacy and governance frameworks.

Responsibilities

  • Develop and implement strategies for enterprise architecture.
  • Oversee integration of analytics and customer data platforms.
  • Drive innovation in content and campaign management.
  • Collaborate with cross-functional teams to meet project objectives.
  • Ensure technology solutions align with client goals.
  • Promote a culture of continuous improvement and operational excellence.
  • Design and architect marketing ecosystems.

Benefits

  • Medical, dental, and vision coverage.
  • 401k and holiday pay.
  • Vacation time and personal sick leave.
  • Annual discretionary bonus.
  • Comprehensive benefits package.
Full Job Description
Industry/Sector
Not Applicable

Specialism
Data, Analytics & AI

Management Level
Senior Manager

Job Description & Summary
In data analysis at PwC, you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision-making. You will leverage skills in data manipulation, visualisation, and statistical modelling to support clients in solving complex business problems.

Growing as a strategic advisor, you leverage your influence, expertise, and network to deliver quality results. You motivate and coach others, coming together to solve complex problems. As you increase in autonomy, you apply sound judgment, recognising when to take action and when to escalate. You are expected to solve through complexity, ask thoughtful questions, and clearly communicate how things fit together. Your ability to develop and sustain high performing, diverse, and inclusive teams, and your commitment to excellence, contributes to the success of our Firm.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

Craft and convey clear, impactful and engaging messages that tell a holistic story.
Apply systems thinking to identify underlying problems and/or opportunities.
Validate outcomes with clients, share alternative perspectives, and act on client feedback.
Direct the team through complexity, demonstrating composure through ambiguous, challenging and uncertain situations.
Deepen and evolve your expertise with a focus on staying relevant.
Initiate open and honest coaching conversations at all levels.
Make difficult decisions and take action to resolve issues hindering team effectiveness.
Model and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.

The Opportunity

As part of the Marketing Technology team you lead large-scale marketing technology transformation programs, helping clients modernize how they connect with their customers through data, technology, and experience. As a Senior Manager, you drive results by overseeing the design and architecture of marketing ecosystems, while leveraging your influence to guide conversations that span data models, APIs, and cloud architecture. This role offers the chance to shape enterprise architectures and implementation strategies that enhance client relationships and deliver innovative solutions in a rapidly evolving marketing landscape.

Responsibilities

- Develop and implement strategies for enterprise architecture
- Oversee integration of analytics and customer data platforms
- Drive innovation in content management and campaign management
- Work with cross-functional teams to achieve project goals
- Maintain alignment of technology solutions with client objectives
- Foster a culture of ongoing improvement and operational excellence
- Oversee the design and architecture of marketing ecosystems

What You Must Have

- Bachelor's Degree
- At least 7 years of experience in marketing technology strategy, architecture, and delivery within a consulting, agency, or enterprise environment

What Sets You Apart

- Master's Degree in Computer Science, Management Information Systems, Marketing preferred
- Experience developing and managing large martech transformation programs
- Familiarity with data privacy and governance frameworks
- Understanding of Adobe ecosystem integration with enterprise CRM
- Consulting experience with cross-industry clients
- Working with senior marketing and technology leaders
- Translating complex marketing requirements into technology blueprints
- Overseeing multi-disciplinary teams through end-to-end delivery
- Building executive-level relationships and providing counsel
- Leading the definition and execution of enterprise marketing technology strategies and roadmaps, aligning marketing, IT, and data functions around a unified digital vision
- Demonstrating success in client relationship management, business development, and team leadership
- Experience with Adobe Experience Cloud, including AEM, Adobe Target, and Adobe Analytics
- Demonstrating hands-on experience with AI solutions that support efficiency with day-to-day work as well as innovation, process design, and technology strategy for large organizations

Travel Requirements
Up to 60%

Job Posting End Date

The salary range for this position is: $124,000 - $280,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

About PWC

PwC is a multinational professional services network of firms headquartered in London, United Kingdom, operating as partnerships under the PwC brand. PwC ranks as the second-largest professional services network in the world and is considered one of the Big Four accounting firms, along with Deloitte, EY and KPMG. PwC firms operate in 157 countries, 742 locations, with 276,000 people. As of 2020, 26% of the workforce worked in the Americas, 26% in Asia, 32% in Western Europe, 5% in Middle East and Africa and 11% in Central and Eastern Europe and Central Asia.
Learn more about PWC
Size
284,000 employees
Industry
Founded
1998

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