General Electric Company

Digital Marketing Strategist

General Electric Company • $122K — $183K *
US-AnywhereRemote in Waukesha, WI
Business Services
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
  • Proven experience in managing digital advertising and performance marketing campaigns
  • Deep expertise in paid social, display advertising, account-based marketing (ABM), and paid search
  • Agency experience preferred, with success managing external media partners
  • Strong understanding of digital advertising platforms and performance measurement
  • Excellent project and stakeholder management skills
  • Strong analytical mindset to translate marketing data into business recommendations

Responsibilities

  • Develop and execute omnichannel digital marketing strategies to drive measurable business growth
  • Lead campaign planning across various digital advertising channels
  • Partner with teams to optimize campaign landing experiences and customer journeys
  • Translate global campaign strategies into market-specific activation plans
  • Continuously optimize campaigns using performance data and insights
  • Serve as primary business owner for external media agencies
  • Monitor campaign performance and recommend data-driven optimizations

Benefits

  • Medical, dental, and vision coverage
  • Paid time off
  • 401(k) plan with employee and company contributions
  • Life, disability, and accident insurance
  • Tuition reimbursement
Full Job Description
Job Description Summary
The Digital Marketing Strategist is responsible for developing, leading, and optimizing digital marketing strategies that drive measurable business growth. This role partners with Product Marketing, Content & Engagement Strategy, Regional marketing teams, and external media agencies to translate business priorities into high-performing digital campaigns and optimized digital customer experiences. The ideal candidate combines strong performance marketing expertise, strategic thinking, data-driven decision making, and agency leadership to continuously improve marketing effectiveness.

Job Description

Key Responsibilities

Campaign Strategy & Performance Marketing
  • Develop and execute omnichannel digital marketing strategies aligned to business and product objectives to drive measurable business growth.
  • Lead campaign planning across paid social, display, account-based marketing (ABM), paid search, and other digital advertising channels.
  • Partner with Content Strategy and Web teams to optimize campaign landing experiences, conversion paths, and digital customer journeys.
  • Translate global campaign strategies into market-ready activation plans while maintaining consistency across regions.
  • Continuously optimize campaign strategy, audience targeting, creative, and budget allocation using performance data and audience insights.
  • Stay current on emerging AdTech, AI capabilities, and digital marketing best practices to drive innovation.


Agency & Stakeholder Management
  • Serve as the primary business owner for external media agencies, ensuring high-quality execution and campaign performance.
  • Hold agency partners accountable for optimization recommendations, reporting quality, and business results.
  • Partner with Product Marketing, Content Strategy, and regional marketing teams to align campaign priorities, messaging, and launch plans.
  • Manage multiple campaigns and stakeholders across a complex, global organization.


Performance Analytics & Optimization
  • Monitor campaign, website, and marketing funnel performance, recommending data-driven optimizations to improve business outcomes.
  • Apply a strong understanding of digital marketing metrics, including CTR, CPC, CPM, conversion rates, engagement, and pipeline performance.
  • Analyze landing page engagement, conversion, and customer journey metrics to identify opportunities to improve digital experiences.
  • Leverage dashboards and reporting for performance analysis and continuous improvement.
  • Present campaign insights, recommendations, and performance updates to business stakeholders.


Qualifications & Skills
  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
  • Proven experience managing digital advertising and performance marketing campaigns.
  • Deep expertise in paid social, display advertising, account-based marketing (ABM), and paid search.
  • Agency experience preferred, with demonstrated success managing external media partners.
  • Strong understanding of digital advertising platforms, audience targeting, campaign optimization, and performance measurement.
  • Understanding of digital customer journeys, landing page optimization, web analytics, and conversion rate optimization (CRO).
  • Excellent project management and stakeholder management skills.
  • Strong analytical mindset with the ability to translate marketing data into business recommendations.
  • Demonstrated accountability, ownership, and ability to influence cross-functional teams in a matrixed organization.


Key Competencies
  • Strategic thinking and business acumen
  • Strong accountability, ownership, and entrepreneurial mindset
  • Performance marketing expertise
  • Data-driven decision making
  • Agency leadership and relationship management
  • Customer-centric thinking and digital experience optimization
  • Strong project and program management
  • Stakeholder influence and collaboration
  • Self-starter with a bias for action and results
  • Collaborative team player who thrives in cross-functional squads
  • Curious, continuous learner with a passion for emerging AdTech, AI, and digital marketing innovation


We will not sponsor individuals for employment visas, now or in the future, for this job opening.For U.S. based positions only, the pay range for this position is $122,400.00-$183,600.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

Relocation Assistance Provided: No

Application Deadline: August 24, 2026

About General Electric Company

GE Healthcare provides medical technology, intelligent devices, and care solutions. They offer medical imaging, information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies. GE Healthcare's mission is to improve patient care and outcomes by providing innovative healthcare solutions. Their technologies are used in hospitals, clinics, research institutions, and pharmaceutical companies worldwide to diagnose and treat various medical conditions.

General Electric Company Careers

Join the dynamic team at General Electric Company, a global leader in innovation and technology. As one of the most respected companies worldwide, we offer unparalleled job opportunities that propel your career to new heights. Work You’ll Do At General Electric Company, you’ll be part of a diverse team committed to transforming industries and improving lives through leadership in sectors such as aviation, power, renewable energy, and healthcare. Our culture thrives on innovation and leadership, fostering an environment where you can grow professionally and personally. Lead in a Unique Market Position General Electric Company stands at the forefront of digital and industrial transformation. Here, you’ll leverage your skills to solve complex challenges, drive growth, and lead projects that have a global impact. Our commitment to professional development and diversity training ensures that every team member is equipped to lead and innovate. Collaborate with Industry Experts Work alongside a global network of professionals, each bringing a wealth of knowledge and experience to our collaborative projects. General Electric Company’s culture of inclusivity and teamwork makes it a prime environment for networking and personal development. Innovative Work Join us to work on groundbreaking projects that redefine what’s possible. Our teams at General Electric Company are constantly pushing the boundaries of technology and innovation to create solutions that not only meet but exceed the needs of our customers and communities around the world. Be Part of a Great Team At General Electric Company, we understand that our employees are our greatest asset. That’s why we offer competitive benefits, extensive career advancement opportunities, and a supportive environment that values work-life balance. Our commitment to employee growth is reflected in our robust training programs and our focus on internal mobility. Future-Proof Your Career With a career at General Electric Company, your growth is limitless. Through our various training programs, internships, and leadership development initiatives, you can enhance your skills and advance your career in a direction that aligns with your professional and personal aspirations. Explore Job Opportunities and Internships Whether you’re starting your career or looking to make a significant impact in your field, General Electric Company offers a range of positions and employment opportunities that cater to your talents and ambitions. From internships that provide real-world experience to leadership roles that challenge your strategic thinking, there’s a place for you here. Stay Connected Join Our Team Search open positions that match your skills and interests. We are always on the lookout for passionate, curious, and solution-driven team players. Explore the possibilities that await you at General Electric Company. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights—all from the people who work here. At General Electric Company, we’re more than a company—we’re a community. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Electric Company and become part of a team that’s reshaping the future of technology and industry. Join General Electric Company today and be a part of our journey to build a better world through essential technology and innovative solutions. Your career at General Electric Company awaits—explore, innovate, and lead with us.
Learn more about General Electric Company
Size
168,000 employees
Market Cap
$90.4 billion
Industry
Business Services
Net Income
$5.7 billion
Founded
1892
5 Year Trend
-9.1%
Revenue
$79.6 billion
NASDAQ
GE
* Ladders Estimates

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