Requisition Number: 77287
Scope Of the Role:The Digital Marketing Specialist is a member of the Corning Life Sciences digital marketing team and is responsible for managing the website and email marketing programs, along with the analytics / reporting needs associated with those programs. The Digital Marketing Specialist works closely with the Leader, Digital Content Strategy and other marketing subject-matter experts to ideate, develop, design, and execute website content and email marketing materials.
Success will be measured by:
- Website: lead generation and engagement metrics
- Email marketing: lead nurture, MQL generation, and engagement metrics
Responsibilities:- Publish and manage digital content for Corning Life Sciences web pages on Corning.com, as well as unaffiliated brands and other partner web sites
- Manage projects and routine content freshness updates with PLMs and other stakeholders to refresh and update Adobe Experience Manager (AEM) content, as well as manage a division-wide web content expiration process
- Responsible for identifying web optimization opportunities and partnering with IT and vendor partners on the development, testing, and deployment of those enhancements
- Subject-matter expert for AEM for Corning Life Sciences & serve as the primary trainer for all new AEM users including support in other regions of the world
- Works closely with Leader, Digital Marketing Operations to develop and execute email marketing strategies, including newsletters, promotional campaigns, and nurture campaigns
- Optimize email campaigns for deliverability, open rates, and click-through rates using A/B testing and data-driven insights
- Troubleshoot and optimize processes within Marketing Automation platforms
- Manage email lists and segment audiences to personalize content for engagement
- Reports out on campaign performance on a weekly, monthly and quarterly basis with actionable insights for cross-functional teams
- Act as email marketing program subject-matter expert and provide guidance to global teams to support regional email marketing efforts
- Compile website and email metrics for areas of responsibility using Google Analytics (GA) and Adobe Marketo Engage
- Use GA data to make recommendations for improving the website experience
- Work with corporate analytics team to develop new web KPI, dashboard strategies, and reporting tools
- Subject-matter expert for web & email analytics for Corning Life Sciences
Required Skills and Education:- Bachelor's degree in marketing, communications, digital marketing, or related field
- 2+ years' experience in digital marketing (corporate experience preferred)
- High proficiency with creating web content and experience with web content management systems (experience with Adobe Experience Manager a plus)
- Experience with analytics dashboards (Google Analytics) and data analysis preferred
- Strong skills with Email Marketing Platforms (experience with Adobe Marketo Engage a plus). Knowledgeable on email sending and testing best practices.
- Experience with, and knowledge of, HTML and CSS (Responsive email coding) preferred
This position does not support immigration sponsorship. The range for this position is $68,142.00 - $93,696.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.
A job that shapes a life. Corning offers you the total package. Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one.
- Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
- As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning's total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service.
- Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.
- Getting paid for our work is important, but feeling appreciated and recognized for those contributions motivates us much more. That's why Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions.
Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one.
- Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
- As part of our commitment to your financial well-being, Corning provides company matching contributions to your 401(k) savings plan of up to 4% of pay when you contribute at least 6% of pay.
- Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.
