FedEx

Digital Marketing Principal- Digital Upsell & In-Product Growth

FedEx$100K — $130K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Master's degree in Product Marketing, Economics, Business, or related field plus 5 years of relevant experience, or a PhD with 2 years, or a Bachelor's degree with 7 years of experience.
  • Proficiency in Agile and Scrum practices with software development teams.
  • Familiarity with transportation networks and supply chain optimization challenges.
  • Experience managing an iterative roadmap for digital products utilizing large-scale data sets.
  • Proficiency in cloud-based project management tools and technologies like Azure, AWS, or GCP.
  • Skilled in designing and interpreting A/B tests using analytics tools.
  • Strong communication and influence skills with a superior executive presence.

Responsibilities

  • Drives the development and execution of product strategies considering customer experience and product lifecycle.
  • Leads marketing, sales, and activities to achieve business targets.
  • Conducts market and competitive evaluations affecting product performance.
  • Performs data analysis to extract critical business insights.
  • Develops advanced data models and analytics independently.
  • Identifies and prioritizes new product features through market analysis and business case development.
  • Executes complex product development initiatives and programs across cross-functional teams.

Benefits

  • Hybrid working arrangement requiring presence at the office several times per week.
  • Opportunities for coaching and mentoring less senior employees.
Full Job Description
  • Under very limited supervision, drives development and execution of product/portfolio strategies and plans, taking into account product life cycle stage and the customer experience.
  • Leads development and implementation of marketing, sales and all other activities, as needed, to achieve the necessary business outcomes.
  • Independently leads needed market, economic and competitive evaluations that affect product performance.
  • Independently performs fact based data analysis and interpretation to identify critical business insights.
  • Leads completion of needed advanced data models and analytics.
  • Independently identifies and prioritizes new features, including market analysis, business case development and driving prioritization.
  • Leads and executes large, complex new product development initiatives and other marketing/enterprise programs across large, cross-functional work teams.
  • Actively coaches and mentors others in less senior positions.
  • Perform other duties as assigned

Requirements

Master's degree or equivalent* in Product Marketing, Economics, Business or related field of study plus 5 years of experience in the job offered or 5 years work experience in functions focused on product management, market analysis or research, or equivalent work experience. The employer will alternatively accept a PhD degree in Product Marketing, Economics, Business or related field of study plus 2 years of experience in the job offered or 2 years work experience in functions focused on product management, market analysis or research, or equivalent work experience. The employer will alternatively accept a Bachelor's degree in Product Marketing, Economics, Business or related field of study plus 7 years of experience in the job offered or 7 years work experience in functions focused on product management, market analysis or research, or equivalent work experience in lieu of a Master's degree or equivalent* plus 5 years of experience.

The position requires:
  • Proficiency with Agile and Scrum practices and a demonstrated ability to work with software developers, data engineers and/or data scientists breaking down complex requirements;
  • Familiarity with how transportation networks operate and the key challenges facing shippers aiming to optimize their supply chains, and experience building software, APIs, or other digital tools that optimize supply chains;
  • Experience building, and maintaining, an iterative roadmap for a digital delivery-promise product that utilizes large-scale data sets;
  • Proficiency with cloud-based software project management tools like ADO and/or roadmap management tools like Productboard;
  • Understanding of cloud technologies like Microsoft Azure, AWS, or GCP;
  • Experience designing and interpreting A/B tests to gather insights - and proficiency with analytics tools that gather those insights - that help to shape the product roadmap;
  • Superior knowledge of competitive, market and economic factors affecting product performance and ability to perform fact based data analysis;
  • Expert communication and presentation skills, quantitative, problem structuring and solving skills;
  • Superior executive presence, human relations, networking and influencing skills;
  • Strong project management and project management leadership experience.

This position will be hybrid in Collierville, TN and candidates must live within a 50-mile radius. This position is hybrid, meaning that employees will be required to work at a FedEx office location up to several times per week.

About FedEx

FedEx Careers

Join the FedEx team today and be part of a company known globally not just for its reliable shipping and logistics solutions, but for its commitment to innovation, diversity, and professional growth. At FedEx, we believe in nurturing a culture that values every team member's contribution, fostering an environment where everyone can thrive.

Opportunities Await

Whether you're seeking your first job or looking to advance your career, FedEx offers a range of job opportunities across various functions. From operations to marketing, technology to management, FedEx is hiring talented professionals eager to push boundaries and lead in the logistics industry.

Work You'll Do

At FedEx, every position contributes to our success and reputation as a leader in the global market. Join us and help redefine the future of logistics through innovation and technology. Our team members are not just employees; they are innovators and leaders who are crucial to our continued growth and leadership in the industry.

Explore Our Diverse Career Paths

FedEx provides a platform for professional development like no other. With a multitude of career paths and positions, you can find the perfect match for your skills and ambitions. From hands-on operational roles to corporate positions, FedEx empowers you to find your fit and excel.

Internship Programs

Kickstart your career with a FedEx internship. Gain invaluable experience, build your resume, and develop professional skills that will serve you throughout your career. Our internships offer a real-world glimpse into high-level projects and day-to-day operations, guided by leadership committed to your growth and development.

Benefits and Culture

FedEx is dedicated to supporting our team members with comprehensive benefits designed to enhance your life both inside and outside of work. We promote a culture of health, happiness, and engagement, ensuring that every team member has access to career development, diversity training, and leadership programs that pave the way for advancement and personal fulfillment.

Join Our Community

Being part of FedEx means more than just having a job—it means being part of a supportive community. Our commitment to diversity, equity, and inclusion is integral to our business strategy and critical to our success. We encourage networking and collaboration, which are key to fostering innovation and driving growth.

How to Apply

Ready to advance your career at FedEx? Explore our current job openings, submit your resume, and prepare for an interview where you can showcase your unique skills and passion. Our hiring process is designed to identify and engage individuals who are ready to make a difference.

Stay Connected

Keep up to date with the latest from FedEx Careers by joining our talent network. Receive personalized job alerts and insider tips that can help you navigate your career journey with FedEx. Discover the exciting and rewarding opportunities that await at FedEx, where every team member is essential to our success.

Search FedEx Jobs

Find the position that aligns with your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with FedEx today and be part of something bigger.

Read Careers Blog

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at FedEx, a company committed to growth, leadership, and innovation.
Learn more about FedEx
Size
228,000 employees
Market Cap
$44.6 billion
Industry
Net Income
$2.4 billion
Founded
1973
5 Year Trend
+9.2%
Revenue
$74.7 billion
NASDAQ

Similar Jobs

More Jobs at FedEx

More Information Technology Jobs

Find similar Digital Marketing Principal- Digital Upsell & In-Product Growth jobs: