Digital Marketing Manager - Web Technologies, CRO & Site Development Location: Denver, CO Employment Type: Full-Time Reports To: CMO About the Role We're looking for a Digital Marketing Manager who lives at the intersection of marketing and web technology. This isn't a traditional campaigns-and-content role - you'll own the performance of our ecosystem of digital traffic. You'll dig into analytics, run structured experiments, and work hands-on with our ecosystem of pages, affiliates, forms, and general UX to improve how visitors convert into customers. The ideal candidate is equally comfortable presenting a testing roadmap to Leadership. You understand site speed, UX friction, and front-end implementation well enough to scope changes accurately and collaborate closely with developers and designers. What You'll Do: • Own the conversion rate optimization (CRO) program end-to-end: build a testing roadmap, prioritize opportunities, and run A/B and multivariate tests across all properties • Analyze user behavior using tools like GA4, VWO, heatmaps, session recordings, and funnel reports to identify friction points and opportunities • Build, edit, and optimize landing pages and web pages using CMS/page-builder tools (e.g., Webflow) and working knowledge of HTML/CSS/JS • Partner with engineering and design to scope, spec, and QA website changes and experiments • Monitor site performance metrics (page speed, Core Web Vitals, mobile experience) and advocate for technical fixes that impact conversion • Manage tagging, attribution and tracking implementation (GTM, pixel/event tracking) to ensure clean, trustworthy data • Translate test results and analytics into clear recommendations and reporting for stakeholders • Collaborate with SEO, paid media, and content teams to align page experience with acquisition strategy • Stay current on CRO best practices, web performance standards, and emerging web technologies Skills: • Strong understanding of CRO methodology: hypothesis formation, statistical significance, test design • Hands-on experience with A/B testing platforms, specifically VWO (required); familiarity with Optimizely or similar also a plus • Working proficiency in HTML, CSS, and basic JavaScript - enough to build/edit pages and troubleshoot with developers • Experience with CMS/page builders, specifically Webflow (required); familiarity with WordPress or HubSpot also a plus • Proficient in GA4, Google Tag Manager, and heatmap/session-recording tools (Hotjar, Microsoft Clarity, etc.) • Strong analytical skills - comfortable working in spreadsheets/SQL to validate results • Excellent communication skills; able to present data-driven recommendations to non-technical stakeholders • Project management skills to run multiple concurrent experiments and web projects Experience: • 3-5+ years in digital marketing, growth marketing, or web optimization roles • Proven track record running CRO programs with measurable lift in conversion metrics • Experience working directly with web pages/CMS platforms, ideally Webflow • Experience collaborating cross-functionally with engineering, design, and analytics teams • Bonus: experience with SEO fundamentals, e-commerce platforms, or personalization tools • Bonus: experience in consumer lending or financial services Nice to Have: • Familiarity with front-end frameworks (React, Vue) for deeper collaboration with dev teams • Experience with server-side or first-party tracking implementations • Certifications in CRO, GA4, or relevant platforms