This position will lead digital marketing initiatives that drive online sales and customer engagement across major retail partners, including Walmart and Costco. This role is responsible for managing retail media campaigns, optimizing digital product content, improving search visibility, and maximizing return on ad spend (ROAS). The ideal candidate has a strong background in eCommerce marketing, retail media, SEO, and data analytics, with the ability to collaborate across Sales, Design, and external partners to execute high-impact campaigns that increase brand visibility and sales performance. This is a 1st shift position and
DIRECT HIRE OPPORTUNITY. Please send your resume to .
Omnichannel Marketing Manager (Retail Media, Content & Campaigns) DIRCT HIRE OPPORTUNITY!! Pay Range: $100-120k/yr.
Shift: M-F, 8am-5pm or 9am-6pm
Responsibilities & Qualifications - 4-6+ years of digital, eCommerce, or omnichannel marketing experience, including 2+ years managing retail media, digital shelf operations, or media buying for major retailers.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Develop, execute, and optimize Retail Media campaigns across platforms such as Walmart Connect, Costco Media, paid search, display, sponsored products, and paid social to drive traffic, conversions, and maximize ROAS.
- Manage campaign budgets, analyze performance metrics, and make data-driven recommendations to improve results.
- Create and optimize SEO-friendly product descriptions, digital marketing copy, and online product listings using best practices for digital shelf optimization.
- Conduct keyword research, competitive analysis, and product page audits to improve search visibility, content accuracy, and retailer compliance.
- Coordinate influencer marketing campaigns and collaborate with Sales, Design, and Account Management teams to support product launches, promotions, and retail initiatives.
- Manage relationships with external agencies, media vendors, and retail partners while providing performance reporting and actionable insights.
- Experience marketing products through retailers such as Walmart, Costco, Sam's Club, Lowe's, Home Depot, or Target.
- Hands-on experience with Retail Media Networks (RMNs), preferably Walmart Connect, along with a strong understanding of paid media, SEO, digital content optimization, and eCommerce marketing.
- Strong copywriting, analytical, communication, and project management skills with the ability to use data to drive business results.
