*This is an On-site role in Clearwater, FL*
Location: Pinch A Penny Administration; 6385 150th Ave N. Clearwater, FL 33760
What to Expect?The Ecommerce Marketing Manager is responsible for website performance and optimization, driving online traffic, conversion and revenue while supporting our franchise network. This role blends hands-on digital execution with strategic leadership-overseeing website experience, ecommerce merchandising, paid media, and lifecycle marketing to deliver measurable growth.
On a daily basis our E-commerce Marketing Manager:- Website & Ecommerce Management
- Own day-to-day management and optimization of PinchAPenny.com, ensuring a best-in-class, conversion-focused user experience.
- Partner with internal teams and external developers to manage site enhancements, UX/UI improvements, feature releases, and technical roadmaps.
- Manage ecommerce merchandising, product taxonomy, content, promotions, and on-site SEO.
- Monitor site performance (speed, uptime, accessibility) and ensure ADA and security best practices.
- Digital Marketing & Demand Generation
- Plan, execute, and optimize paid media programs (search, google shopping, Pmax, programmatic, social, display, retargeting) to drive profitable website sales.
- Develop email lifecycle marketing including acquisition, onboarding, promotional, and retention campaigns.
- Collaborate with creative to ensure consistent messaging and compelling digital experiences.
- Leverage personalization, A/B testing, and CRO best practices to improve conversion rate and average order value.
- Analytics & Performance
- Track and report on ecommerce KPIs including traffic, conversion, revenue, ROAS, and LTV.
- Tracks campaign analytics and translates data into actionable insights that will help optimize campaign performance and create more effective campaigns in the future
- Prepares reports on campaign performance, behavior trends, or online traffic metrics and presents them to the rest of the team and senior leadership
- Use analytics tools (GA4, heat mapping, dashboards) to generate insights and inform decisions.
- Forecast performance and manage budgets to hit revenue and ROI targets.
- Cross-Functional Collaboration
- Support omnichannel initiatives including campaign & promotional support, BOPIS & in store pick-up.
- Work closely with merchandising, IT, and customer service teams to ensure ability to support ecommerce plans
- Other job-related duties as assigned
What You Will Need:- Bachelor's degree in Business Administration, Digital Marketing or similar discipline preferred
- 5+ years of experience in ecommerce or digital marketing, preferably in retail or franchised environments.
- Digital Marketing Certifications and experience preferred
- Strong technical understanding of web design and development (CMS platforms, ecommerce platforms, HTML/CSS basics, integrations).
- Hands-on experience managing paid media and email marketing programs.
- Proven success driving ecommerce revenue growth and conversion optimization.
- Strong SEO, SEM and content marketing experience, including researching, planning and executing organic search campaigns
- Advanced analytical skills with experience using GA4 and marketing performance dashboards.
- Demonstrated experience with lead generation campaigns leveraging SEO, SEM, social (integrated digital media) and conversion rate optimization (CRO) tactics
- Ability to work in a fast-paced and dynamic working environment, supporting new products by a proven large-scale media property
- Ability to demonstrate analytical skills, technical knowledge, and attention to detail
- Franchise experience a plus
