Job Description

The Opportunity:

Mattel's Digital Studio is seeking a Digital Marketing Manager to lead digital marketing for the Hot Wheels Showcase App. This role will be responsible for driving app growth, engagement, subscription conversion, and retention by developing and executing integrated marketing strategies across in-app content, CRM, performance marketing, brand campaigns, social, influencers, and live event integrations.

This is a highly cross-functional role without direct reports, requiring strong ownership, strategic marketing acumen, and the ability to rally teams around measurable business outcomes. The ideal candidate is not only a strong strategist, but also a hands-on operator who is willing to roll up their sleeves, drive execution, solve problems, and ensure marketing initiatives are delivered effectively from strategy through implementation.

The Digital Marketing Manager will serve as the central marketing hub for the Hot Wheels Showcase App, translating business goals into clear KPIs, actionable plans, and cross-functional execution across internal partners including the growth marketing team, brand team, CRM team, design team, product team, and external partners where applicable.

What Your Impact Will Be:

• Serve as the marketing owner for the Hot Wheels Showcase App, driving alignment across product, growth marketing, CRM, brand, creative, and analytics teams to achieve business objectives.

• Establish marketing goals and success metrics, regularly evaluating performance and identifying opportunities to improve acquisition, engagement, conversion, and retention.

• Develop and execute integrated marketing campaigns that support key app initiatives, feature launches, content moments, and subscription growth opportunities.

• Coordinate cross-functional teams to ensure marketing plans are delivered effectively, on time, and with clear accountability.

• Own the app marketing calendar, ensuring a consistent cadence of content, campaigns, and engagement opportunities for fans and collectors.

• Partner with CRM teams to optimize lifecycle marketing programs across email and push notifications.

• Collaborate with growth marketing teams to support paid acquisition, retargeting, and conversion-driving initiatives.

• Work closely with the Hot Wheels brand team to extend app visibility through social, influencer, community, and live event activations.

• Analyze campaign and app performance data, translating insights into actionable recommendations and optimization plans.

• Prepare and present performance updates, key learnings, and strategic recommendations to stakeholders.

• Act as a hands-on contributor when needed, creating campaign assets, writing copy, managing tracking links and QR codes, coordinating execution details, and solving operational challenges.

• Champion a test-and-learn culture, continuously identifying new opportunities to improve marketing effectiveness and business results.

• Ensure all marketing activities deliver a high-quality fan experience and remain aligned with the Hot Wheels brand.

Qualifications

What We're Looking For:

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field, or equivalent experience.

• 7+ years of experience in digital marketing, growth marketing, lifecycle marketing, app marketing, brand marketing, or related roles; 5+ years of relevant experience with an MBA.

• Demonstrated experience driving growth, engagement, conversion, and retention for a mobile app, digital platform, subscription product, membership program, gaming experience, content platform, or consumer digital product.

• Strong understanding of full-funnel digital marketing, including acquisition, activation, CRM, performance marketing, organic growth, conversion optimization, and retention.

• Experience developing KPI frameworks, analyzing performance data, identifying insights, and translating findings into strategic and tactical marketing plans.

• Experience working cross-functionally with product, brand, creative, design, CRM, growth marketing, analytics, and external partners.

• Strong CRM experience, including email, push notifications, lifecycle journeys, segmentation, messaging strategy, testing, and performance analysis.

• Familiarity with performance marketing, paid media campaign planning, audience targeting, creative testing, attribution, and optimization.

• Experience with in-app content strategy, content calendars, merchandising, campaign planning, or digital engagement programming.

• Ability to develop strong creative briefs, marketing copy, messaging frameworks, presentations, campaign recaps, and stakeholder communications.

• Comfort working with marketing tools and analytics platforms. Experience with tools such as Singular, Google Analytics, Firebase, CRM platforms, mobile measurement partners, or similar systems is a plus.

• Advanced proficiency in PowerPoint, Excel, and other core business tools.

Personal Attributes Required

• Highly driven, self-starting, and comfortable taking ownership without needing step-by-step direction.

• Entrepreneurial and resourceful, with the ability to operate strategically while also getting hands-on with execution.

• Strong marketing judgment and commercial acumen, with the ability to connect brand moments, product experiences, audience behavior, and business outcomes.

• Excellent cross-functional leadership skills, with the ability to influence teams, align stakeholders, and drive execution without direct authority.

• Strong written and verbal communication skills, with the ability to present clearly to senior stakeholders and cross-functional partners.

• Highly organized and detail-oriented, with the ability to manage multiple fast-moving initiatives, timelines, dependencies, and deliverables.

• Comfortable operating in ambiguity, creating structure, and turning broad objectives into actionable plans.

• Analytical and performance-oriented, with a test-and-learn mindset and a focus on measurable results.

• Creative, curious, and willing to experiment with new ideas to engage fans and drive app growth.

• Genuine enthusiasm for Hot Wheels, collector communities, automotive culture, digital experiences, and fan-first marketing.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Videos To Watch
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