Marriott International

Digital Marketing Manager

Marriott International$77K — $95K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in digital marketing roles.
  • Proven skills in advanced measurement strategies across digital ecosystems.
  • Strong understanding of buyer journeys and lead management best practices.
  • Ability to analyze online media campaigns for effectiveness.
  • Excellent collaboration and relationship-building skills with cross-functional teams.
  • Current knowledge of digital marketing trends and emerging opportunities.

Responsibilities

  • Lead marketing campaigns from conceptualization to execution.
  • Research industry trends and best practices to enhance marketing programs.
  • Negotiate advertising contracts to optimize spending.
  • Develop and implement online marketing strategies to increase sales.
  • Shape and manage content strategy across digital channels.
  • Monitor and report on campaign performance using data analytics.
  • Oversee content calendars to ensure consistent messaging throughout digital platforms.

Benefits

  • Health insurance coverage
  • 401(k) matching contributions
  • Paid time off for work-life balance
  • Vision and dental insurance options
  • Disability coverage for financial security
  • Paid holidays during the year
  • Opportunities for advancement within the company.
Full Job Description
Job Description

The Digital Marketing Manager (DMM) is responsible for 1) Leading marketing campaigns from the idea stage through to their execution and implementation, 2) Research and stay current on industry trends, competitive positioning, and digital marketing best practices to continuously improve programs, 3) Negotiating advertising contracts, and 4) developing and implementing online marketing programs and strategies to increase sales and revenue for the company.

As a Digital Marketing Manager, you'll shape and execute our content strategy, manage digital channels, and strengthen brand presence across the buyer journey.

Job Qualifications:
• Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels.
• Working closely with key collaborators to align efforts.
• Strong understanding of buyer journeys, account-based strategies, and lead management best practices
• Monitoring and evaluating online media campaigns to keep them fresh and effective. Handling strategic online initiatives.
• Strong collaboration and relationship-building skills with cross-functional teams, particularly sales and revenue management. Working with other department heads and staff to discuss plans and marketing strategies.
• Staying current with emerging opportunities in the digital marketing world.
• This role leads complex, cross-functional analytics initiatives across all digital channels, with accountability for defining measurement strategies, interpreting customer data, and delivering insights that directly influence the company's marketing decisions.
• Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels.
• Monitor and report on content and digital campaign performance, using analytics to inform clear insights, implications, and recommendations that inform strategy and investment decisions.
• Partner with subject matter experts to capture insights and turn them into engaging, audience-focused content.
• Oversee content calendars and campaign timelines to ensure consistent messaging and delivery across all digital touchpoints
• Work Sample/30-60-90 plan: May be asked to share a sample of prior work and/or create a 30-60-90 day plan to achieve success in this role.

Health insurance, 401(k) matching, Paid time off, Vision & Dental insurance, Disability insurance, Paid holidays, Opportunities for advancement.

$77,000 - $95,000

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About Marriott International

Marriott International is a hospitality company with more than 3,900 properties around the world. Marriot International opened its first hotel in 1957 and operates franchises worldwide. The company’s headquarters is based in Maryland and employees nearly 200,000 people worldwide.   The company was founded by J. Willard and Alice Marriott in 1927 by opening a root beer stand in Washington D.C.

Marriott International Careers

Join the vibrant team at Marriott International, the global leader in hospitality, where career opportunities abound and the potential for growth is limitless. As part of our commitment to innovation and leadership in the industry, we are continuously seeking passionate, creative, and driven individuals to join our diverse team. Work You’ll Do At Marriott International, you will be part of a culture that values diversity, leadership, and professional development. Engage in meaningful work that enhances the travel experience of each guest while fostering a positive environment where all team members can thrive. Our team at Marriott International leads the way in delivering exceptional service and innovative hospitality solutions. With a variety of job opportunities ranging from front-line roles to executive positions, you can find the perfect match for your skills and career ambitions. Marriott International’s commitment to growth and innovation means we are always on the lookout for dynamic professionals to join our team. Whether you are seeking your first job, looking for a challenging leadership role, or aiming to specialize in hospitality management, Marriott offers unparalleled employment opportunities. Internship and Training Programs Kickstart your career with Marriott International’s internship programs. These opportunities provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Marriott are treated as integral members of the team and are involved in projects that make a tangible impact on the company. In addition to internships, we offer comprehensive diversity training and professional development programs that prepare you for future leadership roles within the company. Our training programs are designed to enhance your capabilities and ensure you are equipped to meet the challenges of the evolving hospitality landscape. Benefits and Career Growth Marriott International believes in rewarding our employees for their dedication and hard work. We offer a competitive benefits package that includes health, vision, and dental insurance, employee discounts, and more. Moreover, we are committed to the professional growth of our employees. Career advancement at Marriott is not just a possibility—it is a priority. Join Our Team Explore the wide range of job opportunities at Marriott International. We are hiring across various departments, including management, customer service, culinary arts, and more. Bring your unique skills and perspective to our team, and help us continue to innovate and lead in the hospitality industry. Networking and Professional Development Stay connected and advance your career through Marriott’s extensive networking opportunities. Our professional community is designed to foster connections that can lead to career advancement and personal growth. Engage with leaders, gain industry insights, and build relationships that will support your career aspirations. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Marriott Careers page. We look for individuals who are curious, team-oriented, and committed to excellence. Prepare your resume, sharpen your interview skills, and join one of the most respected names in the global hospitality industry. Stay Up to Date Keep informed with the latest career tips, company news, and industry insights from Marriott International. Join our community and discover how you can contribute to the world of hospitality and beyond. Explore job opportunities, embrace professional growth, and become part of a company that values innovation and leadership. At Marriott International, your career journey is just beginning.
Learn more about Marriott International
Size
120,000 employees
Market Cap
$46.5 billion
Industry
Net Income
-$267 million
Founded
1927
5 Year Trend
-2.1%
Revenue
$10.5 billion
NASDAQ

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