Home Office: Princeton, NJRemote Role
About the RoleWe are seeking a Digital Marketing Manager to support paid media and email marketing efforts for a growing K-12 audiobook and educational nonprofit. This role will focus on the execution, placement, tracking, and optimization of digital campaigns across paid search, paid social, and email marketing channels.
The ideal candidate is technically proficient in digital marketing platforms and experienced in launching and managing multi-channel campaigns. This role reports to the Director of Marketing Operations and will support the execution of digital marketing initiatives across B2B lead generation, D2C sales, and fundraising channels.
Key Responsibilities- Build, launch, and manage paid campaigns in Google, Meta, and LinkedIn.
- Execute paid search, display, retargeting, and paid social campaigns.
- Upload and manage audience lists, conversion tracking, pixels, and remarketing audiences.
- Create and QA campaign assets including Ad copy, Creative assets, UTMs, and Audience targeting.
- Monitor campaign delivery and assist with campaign reporting and performance tracking.
- Build and deploy email campaigns, automated journeys, and audience segmentation using Salesforce Marketing Cloud.
- Maintain campaign tracking and reporting using Google Analytics 4.
- Support B2B lead generation initiatives through paid media and email marketing campaigns.
- Support D2C customer acquisition and website sales growth through digital advertising and email campaigns.
- Support corporate and foundations fundraising email campaign efforts.
- Collaborate with marketing leadership, designers, and content teams to execute campaigns on schedule.
Skills Required- Minimum 3-5 years of hands-on digital marketing experience
- Strong experience managing campaigns within Google, Meta, LinkedIn, and Salesforce Marketing Cloud (or similar email automation platforms)
- Experience with campaign setup, pixel implementation, conversion tracking, UTM tagging, audience segmentation, and retargeting campaign setup
- Working knowledge of Google Analytics 4 and campaign reporting
- Familiarity with Google Tag Manager and marketing tracking implementation preferred
- Experience with email marketing automation and testing
- Ability to manage multiple campaigns and deadlines simultaneously
- Experience supporting both B2B lead generation and D2C marketing initiatives preferred
- Excellent cross-functional communication and collaboration skills
- K12 Education and EdTech industry experience is strongly preferred
