About the roleManage the strategic development, planning, and execution of online marketing channels including paid search, social, display, and product feed based programs. Oversee Digital Marketing Specialist role and help grow and develop this individual. This position provides an excellent opportunity to help grow and expand Talbots' and the Haven Well Within digital footprint and reach, driving both revenue and awareness of the brand. With profit and loss responsibility for multiple paid channels, this person should have a strong analytical background, high attention to detail, and an ability to multitask.
The impact you can have- This person will help with the day-to-day program management alongside digital agencies of multiple online marketing channels, which will have a direct impact on the financial results.
- Plan and execute paid marketing channel strategies and roadmaps while leveraging resources to implement and execute on a day-to-day basis
- Manage relationships with representatives from the major platforms including META & Google.
- Monitor results of paid channel tests to optimize performance across engines and campaigns
- Monitor day-to-day financial results. Compile and document campaign analysis, performance reports and measure ROI.
- Work closely with PR, Brand Marketing, Analytics amongst other cross functional leaders on marketing efforts
- Stay current with industry developments and bring new innovative ideas to leadership and teams
- Perform ad hoc reporting as necessary
You'll bring to the role- BS or BA Degree required; preferably in Economics, Business, Marketing or a related field.
- 6+ years experience in Online Marketing managing paid campaigns and channels.
- Proven SEM experiences and success creating, managing & optimizing PPC campaigns across Google, Yahoo & Bing
- Experience with web analytics platforms such as Adobe.
- Strong computer skills (Proficiency in Excel is required).
- Experience working with, analyzing, and interpreting data.
- High attention to detail and superior time management.
- Ability to recruit and manage a team
- Ability to manage multiple tasks and prioritize appropriately.
- Excellent communications skills, particularly written.
- Prior retail experience a plus.
Benefits- You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand's discount policies.
- Support for your individual development plus opportunities for career mobility within our family of brands.
- A culture of giving back - local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. *
- Medical, dental, vision insurance & 401(K)*
- Employee Assistance Program (EAP)
- Time off - paid time off & holidays*
- The target salary range for this role is: $95,000 - $100,000
- On-site: This position works on-site at least 4 days per week consistent with the needs of the business at our Talbots office location in Hingham, MA.
*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.
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Location:Corporate Office-Talbots-Hingham, MA 02043
Position Type:Regular/Full time
