Job Title: Digital Marketing Manager
Posting Start Date: 9/23/26
Job OverviewWe are currently looking for a Digital Marketing Manager to join our team in Holland, MI. As a Digital Marketing Manager you will:Lead our digital marketing team and own growth and engagement across four key channels - SEO, Social Media, Influencer & Community Management, and Email Marketing & Automations - spanning both our B2B and ecommerce business lines. This person will set channel strategy tailored to each audience, manage a team of specialists, and be accountable for measurable growth in traffic, engagement,acquisition, and revenue across both sides of the business
Key Responsibilities- Lead, coach, and develop a team of digital marketing specialists, fostering a high-performing, data-driven culture that supports business growth and evolving organizational needs.
- Develop and execute integrated digital marketing strategies that drive brand awareness, audience engagement, lead generation, and revenue growth across multiple business lines and channels.
- Oversee search engine optimization (SEO) strategies, including traditional and emerging AI-driven search platforms, to improve discoverability, organic performance, and customer acquisition.
- Direct social media strategies and programs that strengthen brand presence, expand audience reach, enhance engagement, and support business and ecommerce objectives.
- Lead influencer, community management, and brand advocacy initiatives that build customer relationships, increase brand credibility, and drive meaningful audience engagement.
- Oversee email marketing and marketing automation strategies, including audience segmentation, personalization, customer lifecycle communications, and performance optimization across business lines.
- Establish channel performance metrics, analyze results, manage budgets, and drive continuous optimization through data-driven insights, testing, and reporting.
- Partner cross-functionally with marketing, ecommerce, content, web, CRM, sales, and communications teams to ensure alignment, integration, and execution of digital marketing initiatives.
- Must be able to perform all essential job functions with/without accommodation.
- Uses office automation, communication, software, and tools used in Haworth office environment.
- Performs other duties within scope as assigned.
Required Qualifications- Bachelor's Degree in Business, Marketing, or similar field of study.
- 5 years proven experience managing multi-channel digital marketing programs, including social media, SEO, email marketing, and paid media.
- 2 years of direct supervisory experience
- Applicants must be able to work in Holland, MI without relocation assistance.
- Applicants must possess an unrestricted right to work in the US to be eligible for this position.
- Education Equivalency: Associate's Degree plus 2 years related experience OR 4 years related experience if no post-secondary education
- Military Equivalency at www.mynextmove.org/vets/find/militar
Preferred Qualifications- Experience in the commercial interiors, furniture, architecture & design (A&D), or related industry.
- Proven success growing social media engagement, audience reach, and brand visibility.
- Experience with Sprout Social, Google Analytics, SEMrush, Listrak, or similar marketing platforms.
- Experience leveraging AI and automation tools to improve marketing performance.
- Strong understanding of marketing analytics, attribution, and data-driven decision making.
- Knowledge of emerging digital marketing trends, platforms, and technologies.
- Experience with project management tools such as Asana, Smartsheet, or similar platforms.
At Haworth, members enjoy benefits from their first day of employment:- 20 Days Paid Time Off: Plus, the option to buy up to 5 extra days.
- Health Benefits: Priority Health Medical options, Delta Dental, and Vision Insurance.
- 401k Match: Contribute 6% of your annual salary, and Haworth will match up to 7%.
- Insurance Coverage: Company-provided Short-Term Disability, Long Term Disability, and Life Insurance.
- On-Site Gym: Well-equipped gym, open 24/7.
- Annual Bonus Programs
- Tuition Reimbursement
- Volunteer Time Off
- Parental Leave
- Pet Insurance
- Zero Waste to Landfill
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