About the RoleAnsa Biotechnologies is recruiting for a Digital Marketing Manager to join the Marketing team. This high impact role will develop and manage multi-channel digital initiatives to drive brand awareness, lead generation, and customer retention. The role requires a blend of creativity, marketing expertise, and analytical thinking, with an understanding of how to engage technical audiences in a digital-first environment. This is a hybrid role located in Emeryville, CA.
Key Responsibilities- Working in close collaboration with the Director of Marketing, develop and execute comprehensive digital marketing strategies to drive awareness, lead generation, and customer retention in line with company goals.
- Own the marketing automation platform (HubSpot) including campaign setup and execution to manage end-to-end digital campaigns including PPC, paid social, and email.
- Manage the execution of lead data management, ensuring high-quality, well-structured segmentation (e.g., application, industry) to unlock scalable, data-driven targeting and maximize campaign effectiveness.
- Design and implement A/B testing strategies to improve campaign performance and conversion rates.
- Experience with Salesforce to track lead status, review lead funnel progress, and maintain data integrity in collaboration with the Director of Comm Ops.
- Ensure all campaigns adhere to approved strategic briefs, maintain brand consistency, and leverage AI driven tools to optimize performance and personalization.
- Use data-driven insights to analyze KPIs, including traffic, engagement, conversion rates, and ROI.
- Evaluate and pilot emerging digital channels, platforms, and tactics to expand reach and drive incremental growth.
Qualifications- Bachelor's degree in marketing, communications, or a creative discipline
- 3+ years of relevant experience in digital marketing.
- A strong preference for experience in healthcare or life science industries.
- Strong proficiency in HubSpot required.
- Experience in SEM, SEO, and Google Analytics.
- Excellent project management skills with a natural curiosity and a desire to collaborate across departments.
- Highly organized, adaptable, and results-driven with a strong sense of urgency in a fast-paced environment.
- Preference for local Bay Area location
What We Offer- Competitive salary and equity.
- Generous benefits package including health, dental, and vision.
- Ongoing professional development and training opportunities.
- A collaborative and innovative work environment.
- The opportunity to be part of a company at the forefront of synthetic biology and innovation.
San Francisco Bay Area Pay Range
$145,000 - $160,000
