Digital Marketing & Growth Manager

Smith Clinesmith

$70K — $95K *
Legal & Accounting
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience managing PPC and paid social campaigns.
  • Proven expertise in Meta Ads Manager and Google Ads.
  • Proficient in conversion tracking, analytics, and reporting.
  • Strong grasp of lead generation funnels and performance optimization.
  • Excellent communication and organizational skills.
  • Demonstrated ability to work independently and adapt quickly.
  • Experience in legal marketing or similar high-value lead generation industries is preferred.

Responsibilities

  • Manage and optimize PPC campaigns across Google Ads and related platforms.
  • Build, manage, and scale Facebook and Instagram advertising campaigns.
  • Oversee social media strategy and content execution.
  • Monitor campaign analytics, KPIs, and ROI.
  • Coordinate with intake and leadership teams to enhance lead quality and conversion.
  • Create and test ad copy, landing pages, and creative concepts.
  • Develop retargeting and audience segmentation strategies.
  • Manage relationships with external vendors, media buyers, and creative partners.

Benefits

  • Opportunity to lead digital marketing strategies in a dynamic environment.
  • Engagement with multiple markets, providing a diverse professional experience.
  • Chance to work closely with leadership on strategic initiatives.
  • Flexibility to innovate and experiment with creative advertising solutions.
  • Exposure to the latest digital marketing trends and best practices.
Full Job Description
Description

We are looking for a high-level Digital Marketing & Growth Manager to oversee and optimize our paid advertising, social media presence, and digital lead generation efforts across multiple markets.

This is not an entry-level marketing position. We are looking for someone who understands performance marketing, data, creative strategy, and how to generate measurable case acquisition results.

Responsibilities
• Manage and optimize PPC campaigns across Google Ads and related platforms
• Build, manage, and scale Facebook and Instagram advertising campaigns
• Oversee social media strategy and content execution
• Monitor campaign analytics, KPIs, and ROI
• Coordinate with intake and leadership teams to improve lead quality and conversion
• Create and test ad copy, landing pages, and creative concepts
• Develop retargeting and audience segmentation strategies
• Manage relationships with outside vendors, media buyers, and creative partners when needed
• Stay current on digital marketing trends, platform changes, and best practices

Qualifications
• Experience managing PPC and paid social campaigns with real budget responsibility
• Strong understanding of Meta Ads Manager and Google Ads
• Experience with conversion tracking, analytics, and reporting
• Understanding of lead generation funnels and performance optimization
• Strong communication and organizational skills
• Ability to work independently and move quickly
• Experience in legal marketing or other high-value lead generation industries is a major plus

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