MassMutual

Digital Marketing Automation Consultant, CRM

MassMutual • $99K — $131K *
Springfield, MA 01109In-Person
Business Services
Less than 5 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 3+ years in marketing automation, CRM and data platforms (Salesforce CRM, Marketo, Eloqua, etc.)
  • 2+ years designing complex B2B and B2C direct marketing campaigns
  • Experience with A/B and multivariate testing methodologies
  • 1+ years of SQL experience for data extraction
  • Familiarity with AI tools for campaign optimization

Responsibilities

  • Lead CRM marketing strategy advancements using advanced capabilities and AI
  • Facilitate executive-level communication across multiple business lines
  • Manage direct-to-consumer marketing campaigns via email, direct mail, and mobile
  • Develop and prioritize testing plans to enhance campaign efficiency
  • Analyze campaign results and provide data-driven recommendations
  • Collaborate with cross-functional teams to activate and maintain campaign processes
  • Establish audience-first marketing campaigns according to best practices

Benefits

  • Full-time position with flexibility to work in Boston or Springfield
  • Opportunity to engage in advanced marketing technologies and AI
  • Collaborative environment working with distribution partners and internal teams
  • Emphasis on continuous improvement and capability development
  • Involvement in strategic decision-making processes at senior levels
Full Job Description
Digital Marketing Automation Consultant

Client Relationship Management Team

Full-time, Boston or Springfield

The Impact:

The Digital Marketing Automation Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications. They leverage data-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences. This work supports the marketing funnel from engagement to sales conversion, aligning with various distribution channels and their objectives, with third-party distribution as a primary focus. Makes recommendations from informed business and marketing channel perspective, with strong inter-personal skills to effectively partner and influence decisions, working closely with distribution partners to activate strategic plans.

Responsibilities include:

  • CRM Marketing strategy, advancement of CRM practice such as use of advanced capabilities and AI through partnership with other centers of excellence


  • Executive-level communication and alignment in support of multiple lines of business with various go to market strategies


  • Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile, and SMS, while ensuring proper functioning of all response channels.


  • Creates testing plans and prioritizes the most significant opportunities and efficiencies across campaigns.


  • Analyzes campaign results and provides actionable recommendations, optimizing marketing campaigns and workflows based on performance, including reporting and presenting channel insights.


  • Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, SF CRM and various development teams to activate, maintain, and innovate campaign activations and technical processes.


  • Develops marketing campaigns with an audience-first mindset and in accordance with email best practices and CRM team SOPs to ensure alignment with business objectives


  • Contributes to continuous review of capabilities roadmap, process improvements in campaign development, quality control, database analysis, etc.


The Minimum Qualifications

  • 3+ years of experience with marketing automation, CRM and data platforms, such as Salesforce CRM, Service Cloud, Financial Services Cloud, Data Cloud, Marketing Cloud, Marketo or Eloqua


  • 2+ years of experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests


  • 1+ years of experience writing queries and extracting data in SQL


  • 1+ years of experience applying AI-powered tools to optimize marketing personalization, content generation, or campaign performance - including familiarity with one or more enterprise AI platforms (e.g., Salesforce Agentforce, Microsoft Copilot, or equivalent).


The Ideal Qualifications

  • 7+ years of experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud, Marketo or Eloqua


  • Experience leading CRM strategy in a regulated industry (financial services, insurance, healthcare)


  • Demonstrated track record of building or scaling a CRM marketing capability


  • Experience integrating CRM with distribution or advisor channel marketing


  • Experience of large-scale marketing technology implementations or enhancements


Salary Range:
$99,800-$131,000

At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component.

About MassMutual

MassMutual Careers

Join the vibrant team at MassMutual – a leading financial services company where innovative thinking and leadership thrive. MassMutual offers a unique opportunity to accelerate your career in an environment that encourages growth, diversity, and professional development.

Work You’ll Do

At MassMutual, we are committed to helping our clients secure their future and protect the ones they love. Our team is composed of highly skilled professionals dedicated to delivering excellence and innovation in financial services. By joining our team, you will collaborate with talented individuals who are leaders in their fields, passionate about what they do, and eager to drive transformation in the financial sector.

Explore Job Opportunities and Internships

Whether you're starting your career or looking to make a change, MassMutual has a range of job opportunities and internships that can help you achieve your professional goals. From positions in finance, marketing, IT, and more, our company is actively hiring individuals who are ready to contribute to our culture of excellence and continuous improvement.

Professional Growth and Development

MassMutual is deeply invested in the professional growth of its employees. We offer comprehensive training programs, including leadership development and diversity training, to ensure that every team member has the skills and knowledge to succeed. Our commitment to professional development is matched by our dedication to promoting from within, providing a clear path for career advancement.

Benefits and Culture

Choosing to work at MassMutual means joining a company that values its employees. We offer competitive benefits packages that support the health, financial stability, and well-being of our team members and their families. Our inclusive culture fosters an environment where everyone can thrive, and our leadership is committed to maintaining a diverse and supportive workplace.

Networking and Innovation

MassMutual encourages a culture of networking and innovation. We believe that by fostering connections and encouraging new ideas, we can better serve our clients and stay ahead in a rapidly evolving industry. Our employees are given the tools and freedom to innovate, leading to groundbreaking solutions and services.

Applying for a Position

Ready to take the next step in your career? Explore our current job openings on the MassMutual Careers page. Prepare your resume, sharpen your interview skills, and get ready to join a team that values hard work and creativity. At MassMutual, your future is waiting.

Stay Connected

Keep up to date with the latest from MassMutual by following our careers blog. Gain insights from our team, learn about new job openings, and get tips on everything from resume building to successful interviewing techniques.

Join Our Team

Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with MassMutual today, and be part of a company that’s as invested in your career as you are.

MassMutual: Empowering Professional Futures

At MassMutual, we’re not just preparing you for a job; we’re preparing you for a lifetime of opportunities. Join us and discover how far your ambition can take you.
Learn more about MassMutual
Size
7,700 employees
Industry
Finance & Insurance
Founded
1851
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at MassMutual

More Business Services Jobs

Find similar Digital Marketing Automation Consultant, CRM jobs:

NationwideSpringfield, MA