The Digital Fundraising Strategy Lead is responsible for the strategy, creation, execution, and performance optimization of digital communications that support peer-to-peer fundraising initiatives. This is a remote and flexible location position.

This role leads the development of compelling digital content across email, SMS, paid media, social messaging, video, audio, and written channels to recruit, engage, coach, steward, and retain participants and donors. This position serves as the organization's subject matter expert for digital campaign performance, leveraging analytics and audience insights to continuously optimize engagement, fundraising outcomes, and participant experiences. The Digital Content Lead collaborates closely with internal stakeholders, vendors, and field teams to ensure digital communications align with fundraising objectives and organizational priorities.

Digital Campaign Strategy & Execution

• Lead the planning, development, and deployment of multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
• Manage the creation and production of digital content, including:
• Email copy and design
• Digital advertising assets
• Video and audio content
• SMS and mobile messaging
• Social messaging content
• Coordinate campaign development from concept through deployment, including copy approval, creative design, testing, quality assurance, and launch.
• Partner with internal teams and external vendors to execute innovative digital engagement strategies.
• Manage paid media strategy and campaign performance in collaboration with agency partners and vendors.

Channel Management

Oversee and optimize communications across the following platforms:

• Salesforce Marketing Cloud Journeys
• Salesforce Marketing Cloud Email Campaigns
• SMS/Text Messaging Platforms (including 360SMS preferred)
• Facebook Messenger
• Paid Media Platforms
• Emerging digital engagement channels as appropriate

Analytics, Reporting & Optimization

The ideal candidate is highly analytical, data-driven, and passionate about using insights to improve performance.

• Continuously monitor campaign performance and identify opportunities for optimization.
• Analyze engagement, conversion, fundraising, and retention metrics across all digital channels.
• Develop and distribute campaign performance reports, including:
• Journey-level reporting
• Email performance analysis
• Paid media performance analysis
• Ad hoc campaign reporting
• Synthesize findings into actionable recommendations and present performance insights to stakeholders.
• Conduct year-over-year and season-over-season analyses to uncover trends, opportunities, and best practices.
• Create, analyze, and distribute monthly and seasonal participant survey reports.
• Facilitate discussions with fundraising teams to review findings and recommend strategic improvements.
• Utilize Google Analytics, Marketing Cloud reporting tools, and other analytics platforms to measure success and guide decision-making.

• Bachelor's degree or equivalent.
• Three (3) years minimum of prior related experience. 5–7 years of experience in digital marketing, digital fundraising, campaign management, or a related discipline is preferred.
• Experience working within or strong understanding of nonprofit and fundraising environments.
• Demonstrated ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to adapt strategies quickly based on performance data and changing business needs.

Technical Skills

Experience with the following platforms and tools:

• Salesforce Marketing Cloud
• Google Analytics
• Tableau
• Figma
• Canva
• Asana
• Microsoft Office Suite

Preferred

• Experience with peer-to-peer fundraising programs.
• Experience managing paid media campaigns and agency/vendor relationships.
• Experience with Salesforce CRM.
• Experience with 360SMS or similar SMS marketing platforms.
• Knowledge of donor and participant lifecycle marketing strategies.
• Experience working in a fast-paced, highly collaborative environment.
• Ability to work independently while effectively managing competing priorities.
• Demonstrated expertise across multiple facets of digital fundraising, including acquisition, engagement, stewardship, retention, and conversion optimization.

The expected pay range is $105,000 - $115,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs;  eligibility for an incentive program is based on the type of position. 
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.This position not a match with your skills?  Click here to see other opportunities.