Digital Experience App Strategy Manager

Qurate Retail, Inc • $90K — $120K *
West Chester, PA 19382In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, merchandising, digital, or a related field — or equivalent experience.
  • 5–7 years of experience in digital commerce or marketing, or a combination of training and experience.
  • Strong data interpretation skills with the ability to create actionable insights for stakeholders.
  • Experience with Tableau, Adobe Analytics, or similar analytical tools.

Responsibilities

  • Lead and enhance app strategy for QVC and HSN to boost performance and customer experience.
  • Act as the business lead for the NextGen app, collaborating with IT and marketing teams on development and retention initiatives.
  • Manage end-to-end app acquisition campaigns, including planning and performance analysis.
  • Develop engagement and retention tactics utilizing push notifications and in-app messaging.
  • Analyze app and campaign metrics using tools like Adobe Analytics and Tableau to refine strategies.
  • Coordinate A/B testing and optimization efforts from ideation to execution for improved app performance.
  • Cultivate cross-functional relationships to support app growth across various teams.

Benefits

  • Competitive compensation package.
  • Paid time off and parental leave benefits.
  • Employee assistance program and paid volunteer hours.
  • Health care benefits starting on day 1.
  • 401(k) plan with company matching.
  • Tuition reimbursement for continuing education.
  • Employee discounts on products and services.
Full Job Description
Your Opportunity, Your Team

  • The Digital Experience App Strategy Manager supports QVC and HSN, and will lead the app strategy to drive acquisition, engagement, retention, and platform performance.

Where You'll Work

  • This role is hybrid and will require you to be onsite in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, DE. Relocation assistance is not available for this role.

What You'll Do

  • Lead and improve the QVC & HSN app strategy to improve performance, achieve KPIs, and enhance the customer experience.

  • Be the business lead for the NextGen app experience, partnering with IT, program managers, and marketing teams on app development and retention initiatives.

  • Oversee app acquisition campaigns end to end, including planning, execution, performance analysis, and optimization.

  • Drive engagement and retention strategies through push notifications, in-app messaging, SMS, and related platform capabilities.

  • Analyze app and campaign performance on a weekly and monthly basis using tools such as Adobe Analytics, Tableau, Localytics, and Branch to inform future strategy.

  • Partner with testing teams to lead A/B testing and optimization efforts, from ideation through implementation, to improve platform performance.

  • Build relationships across marketing, IT, web development, eCommerce, planning, and external partners to support overall app growth.

 

What You'll Bring

  • Bachelor's degree in business, marketing, merchandising, digital, or a related field — or equivalent experience.

  • 5–7 years of experience in a digital commerce or marketing environment, or an equivalent combination of training and experience.

  • Ability to translate data into clear insights and recommendations for stakeholders.

  • Tableau, Adobe Analytics, and similar tools.

 

#LI-AZ1

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

About Qurate Retail, Inc

Qurate Retail, Inc Careers

Join the vibrant team at Qurate Retail, Inc, a leader in the retail sector, where innovation meets tradition and diversity fuels our growth. At Qurate Retail, Inc, we offer more than just job opportunities; we provide a platform for professional development and personal achievement.

Work You’ll Do

Embark on a career journey with Qurate Retail, Inc and be part of a company that values leadership, creativity, and strategic thinking. Our team is dedicated to redefining retail by leveraging cutting-edge technology and unique marketing strategies.

Explore Our Job Opportunities

Whether you're seeking an entry-level position or a more senior role, Qurate Retail, Inc offers a range of employment opportunities across various functions. From marketing to finance, technology to sales, each role is crucial in driving our mission forward.

Internship Programs

Kickstart your career with a Qurate Retail, Inc internship. Our internships provide invaluable workplace experience, helping you to develop skills and gain insights that are critical in today’s dynamic job market. Interns at Qurate Retail, Inc are considered integral members of the team, contributing to real projects and initiatives.

Professional Growth and Development

At Qurate Retail, Inc, career growth is not just a possibility—it is an expectation. We are committed to the professional development of our employees through diverse training programs, leadership workshops, and continuous learning opportunities.

Culture and Benefits

Our company culture is built on a foundation of respect, integrity, and diversity. Qurate Retail, Inc offers a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health care, employee discounts, and more, ensuring our team members are well taken care of.

Networking and Innovation

Join a network of driven professionals who are as passionate about the retail industry as they are about innovation. At Qurate Retail, Inc, networking doesn’t just enhance your career—it fosters a collaborative environment where new ideas can thrive.

Join Our Team

Ready to apply? Explore the positions available on our Careers page. Tailor your resume to highlight relevant experience and skills, prepare for your interview, and take the first step towards a fulfilling career at Qurate Retail, Inc. We are actively hiring and looking for individuals who are ready to make a significant impact.

Stay Connected

Keep up to date with the latest from Qurate Retail, Inc: - **Career Insights**: Gain industry-leading insights and read about the latest trends in retail from the professionals who lead the way. - **Job Alert Emails**: Customize your alerts to receive notifications about new job openings that match your skills and interests. At Qurate Retail, Inc, we believe in empowering our employees to achieve their best. Join us and be part of a company where your career can flourish in an environment that fosters personal and professional growth.
Learn more about Qurate Retail, Inc
Size
27,000 employees
Market Cap
$632.8 million
Industry
Retail & Consumer Goods
Net Income
$1.2 billion
5 Year Trend
+610%
Revenue
$14.1 billion
* Ladders Estimates

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