Sinclair Broadcast Group, Inc

Digital Designer, Podcasts

Sinclair Broadcast Group, Inc$75K — $90K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6 years of professional graphic, digital, and motion design experience; background in sports or media preferred.
  • Strong portfolio of social-first design work, featuring brand systems and digital campaigns.
  • Expert proficiency in Adobe Creative Suite, especially Photoshop and Illustrator.
  • Demonstrated ability to create scalable creative systems and templates.
  • Solid understanding of social media platforms and best practices for visual content.

Responsibilities

  • Collaborate with various teams to shape visual content identity on platforms like YouTube and Instagram.
  • Establish and maintain high creative standards across design outputs.
  • Lead visual concepts for new podcast launches, developing branding elements.
  • Create reusable design templates for various content types across channels.
  • Align with brand partners for sponsorship creative design, ensuring campaign adherence.
  • Design motion graphics and static assets for diverse promotional needs.
  • Optimize creative for platform-specific requirements, ensuring engagement.

Benefits

  • Participation in a retirement plan and employee stock purchase plan.
  • Life and disability insurance included.
  • Comprehensive health, dental, and vision plans offered.
  • Generous paid time off: 15 vacation days, 2 personal days, 9 holidays, and 40 hours of paid sick leave.
  • Parental leave policy for new parents.
Full Job Description
Digital Designer, Podcasts Job Description We're looking for a Digital Designer, Podcasts to support our growing podcast portfolio and play a key role in bringing our digital programming to life. If you have a deep passion for sports, graphic design, social media, and visual branding, this could be the perfect opportunity for you. Candidates must have a strong digital design background, with experience conceptualizing and executing content across social media, YouTube, and video production, while developing scalable design systems and brand identities. The ideal candidate will create unique, platform-optimized content that elevates content across channels, establishes visual standards, and drives audience. Expert level experience with graphic and motion design, Adobe Creative Suite, and a strong understanding of social platforms and YouTube, are required. This role sits within Sinclair's Corporate Graphics department, working alongside a centralized creative team and developing visual identities and promotional assets across digital, social, streaming, and broadcast platforms. ** Please provide samples of your work with your application ** What You'll Do - Collaborate with Producers, Social Strategists, marketing, and leadership on shaping the visual identity of content across all platforms, including YouTube, TikTok, Instagram, Facebook, Threads, and X - Own and evolve the creative standards across the network, establish scalable design systems that create a consistent, premium look while maintaining brand identity - Lead the visual conceptualization of new podcast and channel launches, developing creative vision across YouTube, social, and digital platforms through branding, color systems, typography, motion graphics, and other visual assets - Create reusable designs, including social templates, YouTube thumbnails, motion packages, lower thirds, quote cards, recurring segments, and more - Align with brand partners to design creative for sponsorship elements (branded social content, etc.) adhering to campaign requirements - Design high-impact static and motion graphics for podcast promotion, branded content campaigns, breaking news, talent moments, live events, and tentpole moments - Optimize creative assets for each platform, applying best practices for aspect ratios, typography, safe zones, captions, and platform-specific performance - Collaborate with producers, editors, and social leads to concept visual storytelling around tentpole moments, live events, and original content - Ensure visual consistency across all shows and with Corporate Graphics standards, while adapting designs to each podcast's unique brand identity - Build and maintain organized design libraries, templates, and brand guidelines to improve collaboration and efficiency - Manage incoming requests and priorities through Corporate Graphics' project management system, communicating deadline risks proactively - Design thumbnails optimized for YouTube CTR and platform-specific performance; analyze data to continually refine strategy that improves engagement - Stay current on social media and creator trends, sports news, typography styles, AI-powered tools, meme formats, and platform design shifts - Other duties as assigned Who You Are Requirements - 4-6 years of professional graphic, digital, and motion design experience (sports, entertainment, media, or digital-first brands preferred) - Strong portfolio showcasing social-first design work, including full brand systems, digital campaigns, static graphics, motion assets, and thumbnails - Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign required; After Effects, Premiere Pro strongly preferred) - Demonstrated experience creating scalable creative systems, templates, and brand packages - Strong understanding of social platform creative best practices, typography, color theory, and brand consistency across all platforms - Experience partnering with cross-functional teams to translate creative strategy into high-performing visual assets - Ability to work in a fast-paced, deadline-driven environment (including nights/weekends during major events) - Strong attention to detail and ability to manage multiple projects simultaneously - Motion graphics and animation skills for short-form video and social content - Knowledge of current sports culture, trends, and digital storytelling formats - Experience working inside an established enterprise brand system and applying it across multiple sub-brands - Experience with digital asset management systems and maintaining shared design libraries - Proven ownership of projects from concept through final delivery Preferred Qualifications - Experience working with sports leagues, teams, or sports media brands - Familiarity with AI-powered creative tools - Experience designing YouTube thumbnails optimized for click-through performance - Understanding of social analytics and how visual design impacts engagement - Experience on a centralized or shared creative services team supporting multiple internal stakeholders - 3D design experience (Cinema 4D or similar) - Presentation design, print, or out-of-home experience in addition to digital - Comfortable mentoring junior designers and sharing techniques and workflow improvements across a department - A consultative approach with internal partners: understanding their objectives and recommending the best creative solution rather than just executing the request - Design experience spanning broadcast and linear television in addition to digital platforms - Experience with an enterprise project management or work order system (Workfront or similar) The base salary compensation range for this role is $75,000 to $90,000. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

About Sinclair Broadcast Group, Inc

Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local sports and news. The company owns and operates television stations across the United States, providing local news, sports, and other programming. Sinclair Broadcast Group, Inc. also owns a variety of digital media assets, including websites, mobile apps, and streaming services. The company was founded in 1986 and is headquartered in Hunt Valley, Maryland.
Learn more about Sinclair Broadcast Group, Inc
Size
11,500 employees
Market Cap
$1 billion
Industry
Net Income
-$2.4 billion
Founded
1986
5 Year Trend
+18.5%
Revenue
$5.9 billion
NASDAQ

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