Warner Music Group

Digital Content & Social Media Strategist

Warner Music Group$90K — $100K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Undergraduate degree in Communications, Design, Creative Media, Marketing, or related field.
  • 2-4 years of experience in digital content creation, graphic design, or social media management.
  • Proficient in Adobe Suite, Canva, and CapCut for digital asset creation.
  • Exceptional writing and editing skills, tailored for diverse platforms.
  • Data-driven with experience in capturing and analyzing social metrics.

Responsibilities

  • Drive digital strategy and creative execution for Warner Chappell Music.
  • Capture live content at events, producing high-quality video and photography.
  • Manage B2B and fan engagement visual assets across multiple social platforms.
  • Oversee community management and navigate social crisis management.
  • Use analytics to deliver performance reports and refine creative strategies.
  • Collaborate with senior leadership and creators on strategic visuals and presentations.
  • Contribute to brand voice development through compelling copy across channels.

Benefits

  • In-office collaboration to enhance talent development and interpersonal relationships.
  • Opportunity to work closely with C-level executives and high-profile creatives.
  • Exposure to a fast-paced and dynamic working environment around music and culture.
Full Job Description
A little bit about our team:

The creative (design & content) part of the Corporate Communications and Marketing team supports the branding and execution of external communications, digital media, internal events, and global initiatives. This role mainly supports our music publishing division, Warner Chappell Music (WCM), but also helps out with WMG corporate and Warner Recorded Music.

Your role:

As our Digital Content & Social Media Strategist, you'll be the creative engine driving the digital presence of the Warner Chappell Music brand. You will blend hands-on creation with strategy, capturing live video at events and editing reels or visual assets one day, while analyzing metrics and optimizing campaigns the next. Collaborating with our global teams, you'll shape our brand voice across all digital channels while keeping your finger on the pulse of culture. If you thrive in a fast-paced environment and live at the intersection of music, culture, design, and digital trends, this is your place to make an impact.

Here you'll get to:
  • Drive Strategy & Creative Execution:
    • Partner closely with creative services, A&R, catalog, sync, and cross-functional teams to fulfill day-to-day social media strategy and build needs across channels like TikTok, Instagram, LinkedIn, X, Facebook, and YouTube. This role is focused on helping direct an external agency, as well as serve as a broad creative who can support needs across video, photography, copywriting, and more.
  • Balance B2B and Fan Engagement:
    • Build and coordinate current-style vertical videos for platforms such as TikTok and Instagram alongside B2B visual assets for LinkedIn Executive Thought Leadership and internal branding materials.
  • On-the-Ground Content Capture:
    • Serve as the live creative eye at local events, songwriting camps, showcases, and achievements to capture raw, authentic, high-quality photo and vertical video content.
  • Manage Community & Digital Reputation:
    • Oversee and manage our global community management framework and safely navigate real-time social crisis mitigation to protect the brand and our songwriters.
  • Execute Data-Driven Reporting:
    • Maintain a robust analytics framework. You will pull platform metrics, run competitive benchmarking, and deliver performance reports against our global benchmarks to convert numbers into practical creative strategies.
  • Support Executives, Creators & Partners:
    • Directly partner with senior leadership, A&R teams, and our creators to visualize strategic goals. You will build custom presentation decks and visual materials from scratch, maintaining a highly polished, professional, and composed presence when collaborating with C-level executives and high-profile creatives.
  • Branding/writing:
    • Help develop brand voice. You will draft compelling and detailed copy across all touchpoints, including SEO-optimized blog posts for WCM's website, roster signing announcements, and highly nuanced social captions.
  • Optimize Workflows with AI:
    • Use modern AI solutions such as Google Gemini to speed up your copywriting workflow, brainstorm rapid messaging variations, and multiply daily asset volume without sacrificing brand voice.


About you:

  • Cares about and takes pride in the work.
  • Is a natural on social media, intimately keeping up with current music, digital, and cultural trends.
  • Is skilled in mobile video production, understanding how to capture clean audio and stable framing during live music events.
  • Is exceptional at writing, editing, and proofing copy to suit the distinct nuances of different channels.
  • Is adept at using the full Adobe Suite (Photoshop, Illustrator, InDesign), Canva, and CapCut.
  • Can develop long-form and complex PowerPoint and Keynote presentations from scratch, including infographics, charts, and iconography.
  • Is data-driven, comfortable capturing and analyzing social metrics, tracking insights, and translating numbers into actionable creative strategies.
  • Is proficient in guidelines across print, web, SEO, and native platform analytics (including platforms such as Google Analytics, Sprout Social, or Later.com).
  • Looks at AI as a creative collaborator and understands how to prompt tools like Google Gemini to accelerate workflows.
  • Can work well in a team as well as individually.
  • Can thrive as an individual contributor and can roll up their sleeves, as well as manage or direct external teams.
  • Can manage their time with strict adherence to deadlines and manage several projects at any given time, shifting from video production to deck design seamlessly.
  • Can present work with confidence and clarity in front of C-Level executives, senior management, and creative partners.
  • Can think creatively, critique meaningfully, and take direction.
  • Can gracefully manage a fast-paced, high-pressure environment.


We'd love it if you also had:
  • Has completed an undergraduate degree (B.F.A., B.A., or B.S.) in Communications, Design, Creative Media, Marketing, or equivalent.
  • Has 2-4 years of professional experience in digital content creation, graphic design, or social media management (please note: This is a mid-level execution role, candidates looking for Director-level responsibilities, people management, or strategy-only roles will not be a fit).


This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-OnsiteSalary Range: $90,00 - $100,000 AnnuallySalary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

About Warner Music Group

Warner Music Group is an American multinational entertainment and record label conglomerate. It was founded in 1958 and is currently headquartered in New York City. The company operates in over 70 countries and has a roster of over 3,500 artists. Warner Music Group's labels include Atlantic Records, Elektra Records, and Warner Records, among others. The company also owns music publishing companies and has a significant presence in the music streaming industry. Warner Music Group is committed to diversity and inclusion and has implemented several initiatives to promote these values.
Learn more about Warner Music Group
Size
5,900 employees
Market Cap
$18 billion
Industry
Net Income
-$497 million
Founded
1958
5 Year Trend
+10.6%
Revenue
$4.5 billion
NASDAQ

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