Digital Ad Trafficker

(New York, NY)

Good Karma Brands is seeking a Digital Ad Trafficker to join our team. This teammate will play a critical role in the successful execution, delivery, and optimization of digital advertising campaigns across Good Karma Brands' portfolio of ESPN and NBA assets.

This role is ideal for a highly organized, detail-oriented professional who enjoys managing digital advertising campaigns and solving technical challenges. Working closely with Sales, Account Management, Operations, and external partners, the Digital Ad Trafficker will execute, monitor, troubleshoot, and optimize campaigns across Good Karma Brands' ESPN and NBA partnerships.

The ideal candidate is a proactive communicator who thrives in a fast-paced environment, embraces accountability, and delivers high-quality work with exceptional attention to detail.

Daily Tasks of a Digital Ad Trafficker:

• Traffic, activate, and manage digital display, video, sponsorship, and integrated advertising campaigns across multiple ad-serving platforms
• Configure campaign elements including creatives, ad tags, targeting, tracking pixels, delivery settings, and reporting requirements
• Conduct quality assurance testing to ensure campaigns launch accurately and render properly across devices, browsers, and environments
• Monitor campaign delivery, pacing, inventory utilization, and performance to ensure successful execution and fulfillment of campaign objectives
• Optimize campaigns based on performance data, partner objectives, and key performance indicators while identifying opportunities for improvement
• Collaborate with third-party vendors to implement tracking solutions, troubleshoot integrations, and ensure accurate measurement and reporting
• Generate and distribute campaign reporting while investigating, troubleshooting, and resolving delivery issues, discrepancies, and technical challenges
• Partner with Sales, Account Management, and Operations teammates to translate campaign requirements into successful execution
• Analyze campaign delivery, inventory utilization, and operational performance trends, providing recommendations to improve campaign effectiveness, workflow efficiency, and partner outcomes
• Ensure compliance with platform policies, privacy regulations, industry standards, and brand guidelines
• Integrate AI tools into daily workflows to improve campaign execution, reporting, troubleshooting, operational efficiency, and overall effectiveness while maintaining quality standards
• Support special projects, platform initiatives, process improvements, and new digital advertising opportunities that contribute to business growth and partner success
• Serve as a Good Karma ambassador by demonstrating the company's core values: Listen, Be Honest, Follow Through, Work Hard, Overdeliver, and Teamwork

Preferred knowledge, skills and qualifications:

• 3+ years of experience in digital advertising, including campaign trafficking and ad operations responsibilities
• Required experience trafficking and managing campaigns within both Google Ad Manager (GAM) and FreeWheel
• Strong understanding of digital advertising fundamentals, including display, video, sponsorship, targeting, measurement, and campaign optimization
• Experience working with third-party ad-serving vendors, tracking technologies, pixels, verification tools, attribution platforms, and reporting systems
• Ability to work independently while collaborating effectively within a team environment
• Sales and partner-facing experience preferred
• Demonstrated use of AI tools to improve workflow efficiency, campaign management, reporting processes, communication, and operational effectiveness while maintaining quality standards
• Strong organizational, analytical, troubleshooting, and problem-solving skills
• Exceptional attention to detail and commitment to executional excellence
• Proficiency with Microsoft Office, Google Workspace (particularly Google Sheets), and AI-powered productivity tools
• Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment
• Excellent written and verbal communication skills
• Strong relationship-building and cross-functional collaboration skills
• Personal accountability, initiative, and willingness to accept and provide feedback

Hours/Salary/Benefits

Pay Transparency: The anticipated compensation for New York-based individuals expressing interest in this position is $85,000 - $95,000 (base). Actual compensation will be based on experience, skills and performance expectations.

This role is eligible for full benefits to include health, dental, vision, Life Insurance, STD, LTD, 401(k) Plan, Dependent Care, paid parental leave, and more with opportunities for salary growth increase with skills and responsibilities and meeting targeted goals. The position will be required to work some evenings and weekends for events and games.

Opportunity For Growth:

Teammates have the opportunity to continuously learn and grow within Good Karma Brands and are responsible for representing GKB, our story, and our core values inside and outside the workplace. Teammates are encouraged to take a proactive role in building relationships and seeking opportunities throughout the company.

How to Apply:

Apply by submitting your resume to www.goodkarmabrands.com/careers by July 10, 2026. All are encouraged to apply.