Hybrid-San Jose, CA | Portland, OR | Boston, MA
As a Digital Account Manager, you'll take the lead in developing and executing digital and social strategies for B2B tech clients. You'll serve as a trusted partner to clients, managing day-to-day program delivery, mentoring junior team members, and ensuring our digital work is strategic, creative, and measurable.
Skills and Responsibilities:
- Lead and manage digital and social programs for multiple clients, ensuring flawless execution and strategic alignment with client goals.
- Manage client communications and deliverables, leading calls, presenting updates, and proactively identifying opportunities to strengthen programs.
- Develop and oversee social media content strategies, manage communities, content calendars, and campaigns that drive engagement and measurable results.
- Ideate and create quality, error free work on multiple social and digital channels.
- Proven ability to lead projects from planning to execution with precision, time management while maintaining high-quality outcomes.
- Measure success on all platforms, sharing actionable insights with your account teams and clients.
- Excellent communication and presentation skills, demonstrating an ability to be engaging and simplify complex concepts.
- Work with the PR teams to uncover opportunities to provide additional services to clients, expanding digital engagement.
- Manage direct report(s) while coaching and mentoring junior team members, providing feedback, actionable steps, and setting goals to support career advancement at Hoffman.
- Work effectively across teams and departments, fostering a culture of collaboration, creativity, and accountability.
- Support new business opportunities through developing campaign strategy, pitching ideas to clients, and providing creative input.
- Utilize our digital tech stack to work smarter and measure performance.
- Collaborate effectively with global digital colleagues across the U.S., Asia, and Europe to share learnings and drive innovation.
- Stay current on, promote and evangelize integrated digital best practices across the Agency - including new channels and strategies that keep us ahead of the curve.
- Stay ahead of digital trends, bringing fresh ideas and emerging best practices to client and internal teams.
- Track the effectiveness of social media posts, campaigns and creative then recommend optimizations.
Functional Expertise
- Strong understanding of B2B social media best practices (especially LinkedIn).
- Experience developing content, platform, and campaign strategies tailored to client objectives.
- Excellent communication and presentation skills - able to simplify complex concepts and inspire confidence with clients.
- Solid foundation in project and account management, balancing multiple clients and priorities.
- Background and solid experience with:
- Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc.
- Data analytics and supporting tools like Google Analytics
- Paid social campaign management and execution
- GEO/SEO, SEM, PPC and other tactics that fall under the digital umbrella
- Marketing automation platforms like HubSpot and/or Marketo is also a plus
Qualifications
- Bachelor's degree in business, PR/Advertising, Communications, Journalism or Liberal Arts
- 4-6 years of digital and social media experience (agency experience is preferred).
- Report into one of our office locations (Boston, Portland, or San Jose).
- Strong understanding of the tech sector and enthusiasm for emerging technologies.
- Proven ability to manage client relationships, lead campaigns, and collaborate across teams.
- A proactive problem solver who thrives in a fast-paced, creative environment.
- Adept at problem-solving and loves a challenge.
- Has a sense of humor - required!
People-centered benefits:
- 11 holidays including MLK day, President's Day, and Floating Holiday
- Going the extra kilometer (gain extra time off from going above and beyond)
- Knock-off early on Fridays!
- Wellness and Professional Development Fund
Come join us in pushing - and periodically shoving - the boundaries of communications.
We will contact all shortlisted candidates.
Our Digital Account Manager salary ranges between $79,400 to $100,000 depending on experience and location. More experienced candidates may be considered for the more senior titles with higher salary ranges.
