Digital Account Executive

Playfly Sports Properties, LLC

$70K — $100K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Sports Media, Communications, Marketing, or related fields.
  • 3-5 years of experience in digital sales or agency advertising.
  • Solid understanding of the sports digital advertising sector.
  • Strong oral and written communication skills.
  • Excellent organizational, presentation, public speaking, and project management skills.
  • Proficiency in Microsoft Office, especially Word and Outlook.
  • Ability to analyze sales and research data effectively.

Responsibilities

  • Cultivate and grow relationships with key agency and client decision makers.
  • Prospect for new business and develop new accounts for Playfly Media.
  • Understand Playfly's digital offerings to tailor custom solutions for clients.
  • Collaborate with internal teams to create impactful market opportunities.
  • Act as a digital subject matter expert for internal and external partners.
  • Perform additional job-related duties as assigned.

Benefits

  • Hybrid work schedule.
  • Supportive team environment with opportunities for collaboration.
  • Access to a range of digital advertising products and tools.
  • Regular travel opportunities across the Midwest to engage with clients.
  • Potential for career growth within Playfly Media.
Full Job Description
DIGITAL ACCOUNT EXECUTIVE

Chicago, IL

Hybrid

THE RUNDOWN

Playfly Sports is looking for a Digital Account Executive to join our team in Chicago.

The Digital Account Executive (AE) for Playfly Media (formerly known as Home Team Sports) will be responsible for driving revenue across Playfly Media's digital portfolio of assets through consultative selling and relationship building with agencies and client stakeholders throughout the Midwest. They will work closely with their Integrated AE counterparts to build cross platform packages across Linear TV and Digital that address client needs and maximize revenue for Playfly. They will also be tasked with identifying and closing digital revenue that is not directly tied to a Linear TV buy.

WHAT YOU'LL ACCOMPLISH
• Pursue, cultivate, and grow business relationships with key agency and client decision makers throughout the Midwest.
• Prospect new business and assist in the development of net new accounts for Playfly Media.
• Gain a deep understanding of Playfly's digital offering (video, programmatic, social, branded content, display) so that you can effectively communicate the value proposition to clients and build customized solutions that help them accomplish their goals.
• Collaborate and work closely with Sales counterparts and other internal divisions (Insights, Marketing, etc) to bring compelling and impactful opportunities to market.
• Serve as a Digital subject matter expert and resource for the Playfly Chicago/Detroit Media team, as well as our agency and client partners.
• Other job-related duties as assigned.

WHAT YOU'LL BRING
• Bachelor's degree required, with preference in Sports Media, Communications, Marketing or related fields.
• 3-5 years of digital, sales and/or agency experience in advertising is required.
• Interest in and general understanding of the sports digital advertising industry, and current contacts within the aforementioned business sectors is strongly recommended.
• Strong oral and written communication skills are necessary.
• Strong organizational, presentation and public speaking, and project management skills are imperative to this role.
• Knowledge of Microsoft Office computer applications, including Word and Outlook is necessary.
• Ability for analytical reasoning of sales and research data (CPM, impressions, site metrics, data analysis, etc.)
• Must be technologically savvy with propensity for understanding new technology platforms and how they apply to our business model.
• A proven ability to develop and maintain successful internal and external business relationships is essential.

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
• This role takes place in an office setting and is a sedentary role. Desks can convert to standing desks, as needed or desired.
• AE is expected to travel regularly throughout the Midwest to meet with agencies and clients.

COMPENSATION

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The base pay range for this role is:

$70,000-$100,000 USD

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