Design Lead Manager, Instagram Business

Meta

$150K — $180K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of Product Design experience
  • 2+ years in design leadership roles
  • Collaborative experience with product, engineering, and user research teams
  • Proven track record of building and shipping applications across platforms
  • Strong strategic thinking ability for product direction
  • Excellent communication skills with the ability to present work to stakeholders
  • Portfolio showcasing product design best practices and high-quality outcomes

Responsibilities

  • Manage and develop a design team to achieve set goals
  • Lead innovation in ad formats and enhance native ad experiences
  • Address ambiguity by providing clarity from concept to execution
  • Oversee project execution ensuring quality and alignment with objectives
  • Collaborate with other functions to integrate feedback and optimize outputs

Benefits

  • Unique hybrid role blending design leadership and hands-on execution
  • Opportunity to shape the future of Instagram's business products
  • Work in a dynamic environment with high-impact responsibilities
  • Potential for significant revenue impact through innovative design solutions
Full Job Description
We're looking for a design leader to shape the next chapter of Instagram Business - a team focused on Instagram's business and revenue products. This is a rare hybrid role where you'll both lead a design team and personally drive some of the most ambiguous, high-impact work in the organization. Success in this role will be measured by the incremental revenue you unlock through smarter, more integrated and high-quality craft feed and ad experiences.

Responsibilities

Manage and grow a small design team, ensuring that the team delivers against its goals
• Drive innovation by inventing new, ad formats and evolving the feed surface to make ads feel more native and delightful
• Tackle ambiguity head-on - from concept to execution - bringing clarity and creativity to uncharted problem spaces
• Provide execution oversight across team projects, ensuring quality, timelines, and alignment with business goals

Minimum Qualifications
• 6+ years of experience in Product Design
• 2+ years of design leadership experience
• 6+ years of experience working collaboratively with product, engineering, design, content, and user research teams
• Experience in building and shipping applications or software across a variety of platforms
• Experience leading product direction and strategic thinking with the experience of developing product goals, identifying opportunities, and making decisions based on the impact to people and the company
• Experience representing work to a broader product team and other leaders, clearly and succinctly communicating the goals and concepts
• A portfolio that demonstrates relevant work, an understanding of best practices in product design and a track record of shipping high-quality products

Preferred Qualifications
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with business-to-consumer marketplaces
• 1 year with direct reports under your guidance
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience designing on mobile for large-scale consumer apps
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

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