About the roleWe're looking for a Design Lead, Lead Generation to own the end-to-end design and deployment of lead generation experiences for Closet World and Closets by Design. This role sits within the UI/UX vertical, reports to the Creative Director, UX/UI, and is responsible for the digital touchpoints that turn prospects into qualified leads - landing pages, conversion flows, forms, and the iterative testing that makes them perform.
This is a hybrid IC and people leadership role. You'll manage a small team of 2-3 designers while staying hands-on in both Figma and Webflow. A key part of this role is knowing when to build and deploy directly in Webflow versus when to engage the development agency for custom component work - and making those calls with confidence and efficiency.
What you'll do- Design and optimize landing pages, lead capture forms, and conversion flows for Closet World and Closets by Design
- Apply CRO principles at every stage from layout and hierarchy to copy placement and CTA design
- Set up and analyze multi-variant tests; translate results into rapid design iterations
- Use analytics and user feedback to continuously improve lead quality and volume across both brands
- Work directly in Webflow to deploy and update landing pages and lead gen assets without always routing through the agency
- Make informed trade-off decisions about what to build and deploy internally versus what requires agency engagement for custom development
- Serve as the internal Webflow authority for the Lead Gen pod - maintaining quality, consistency, and site integrity across deployments
- Coordinate with the development agency on custom component builds, QA reviews, and production handoffs
- Lead and mentor a team of 2-3 designers, providing clear creative direction, feedback, and growth support
- Run design reviews focused on conversion rationale, not just craft - helping the team connect design decisions to business outcomes
- Manage workload and priorities across the pod in collaboration with the Creative Director, UX/UI
Qualifications- 5+ years of UX/UI or digital design experience with a strong focus on lead generation, landing pages, or conversion-focused work
- Proficiency in Webflow - comfortable building, deploying, and managing pages directly, not just handing off to developers
- Strong Figma skills including component-based design and prototyping
- Demonstrated experience designing and optimizing lead capture flows, forms, and landing pages with measurable outcomes
- Familiarity with A/B testing and CRO methodologies; comfortable working with analytics data to inform decisions
- Experience coordinating with development agencies or external partners on implementation and QA
- Some experience leading or mentoring designers, even informally
Nice to Have- Experience working across franchise or multi-location brand models
- Familiarity with home services, home improvement, or lifestyle brand categories
- Background working in an internal agency or shared services creative environment
- Experience with analytics platforms such as Google Analytics, Hotjar, or similar
The pay range for this role is:
120,000 - 180,000 USD per year (Softline HQ)
