This role is an in office role requiring working in office five days per week in Atlanta/Charlotte at the location listed on the requisition. This role is responsible for supporting development and deployment of strategic initiatives to drive profitable growth of the $215B Consumer and Small Business (CSBB) Deposit portfolio. This job requires complex analytical skills as well as strong inter-personal skills to collaborate closely with key partners in distribution channels, Finance, Marketing, Treasury, Legal, Risk, and Compliance. Proven ability to drive independently and experience in deposits, systems, pricing analytics, and risk management is critical to this role. ESSENTIAL DUTIES AND RESPONSIBILITIES Following is a summary of the essential functions for this job.  Other duties may be performed, both major and minor, which are not mentioned below.  Specific activities may change from time to time.   1. Deliver new account, new client, new money production, rate paid, and balance growth targets across all CSBB deposit products and channels through deep understanding of product, channel, and client segment strategies, pricing, and execution models. 2. Develop strategies and execution plans to grow share of wallet in key client segments through digital, branch, call center engagement, and work with marketing to develop a holistic client outreach strategy via direct mail, email, digital offers, and outbound calling. 3. Support incentive design, production goals, financial plan, and forecasting across all CSBB deposit products. 4. Efficiently manage deposit rate paid to achieve Bank objectives and optimize the trade-off between deposit balance growth and profitability using expertise in deposit price optimization techniques.  Develop deposit preference framework to minimize effective funding costs.  Develop pricing test strategies and work with product teams to evaluate new strategies and evaluate performance. 5. Actively collect and synthesize competitive information from financial statements, industry sources, subscriptions, and the media to drive business performance. 6. Prepare senior leader business reviews and provide input to strategic planning presentations. 7. Engage with various partners to communicate analytics insights related to initiative ideation, deployment, and performance. 8. Support business case development for key initiatives. 9. May partner and mentor Analysts to support the work of this function. QUALIFICATIONS Required Qualifications: The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 1. College Degree or equivalent education and related training or experience.   2.  6+ years in Banking or Financial Services experience, including 2+ years of decision science/analytics experience with a diverse project focus and demonstrated results in a fast-paced environment. 3.  Ability to solve complex issues taking into account technology, client, teammate, and financial impact.  4. Identify and escalates issues or critical information quickly. 5. Highly proficient in Microsoft Office (specifically PowerPoint and Excel) and SAS or other data/analysis platforms. 6. Strong analytical and problem-solving skills, including direct experience with statistical modeling of deposits, price optimization techniques, financial modeling, and analysis. 7. Exposure to regulatory banking standards that impact deposit products. Preferred Qualifications: 1. Master’s degree or higher in business, finance, economics, or related quantitative field. 2.  Ability to form strong partnerships with key stakeholders. 3. Adaptable and willing to take on multiple projects and manage them strategically under strict timelines. 4. Demonstrated ability to lead large projects. 5. Experience leveraging modern data tools (e.g. SQL, Snowflake) to efficiently work with large, complex datasets and automate analytics workflows. 6. Proven ability to design and execute test-and-learn frameworks (e.g., A/B testing) to evaluate business strategies and drive data-informed decisions. 7. Strong data storytelling and visualization skills, with experience translating complex analytics into clear insights for senior stakeholders (e.g., Tableau, Power BI). General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit . Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.