Intuit Inc

Demand Generation Principal - Accountant

Intuit Inc • $205K — $277K *
Mountain View, CA 94040In-Person
Legal & Accounting
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years of B2B demand generation or integrated marketing experience, with a proven record of pipeline ownership.
  • Experience marketing to accountants or professional services firms, or ability to quickly learn a specialized audience.
  • Fluency in channel/partner-influenced go-to-market motions that engage buyers and referrers.
  • Command of modern demand generation tools like email, paid media, webinars, and marketing automation.
  • Strong analytical skills, particularly in cohort analysis and campaign ROI.
  • Principal-level operating capabilities to set strategy and influence cross-functional teams.
  • Excellent communication and storytelling, particularly with senior leadership.

Responsibilities

  • Own engagement and demand generation strategy for the Accountant audience focusing on IAS sales and mid-market solutions.
  • Build full-funnel marketing campaigns that enhance awareness and drive purchases of the Intuit Accountant Suite.
  • Design initiatives that motivate accountants to recommend Intuit’s mid-market platform to their clients.
  • Segment the accountant landscape to customize marketing journeys and offers tailored to specific economics.
  • Collaborate with sales and partner teams on lead management and feedback loops to optimize conversion.
  • Utilize industry events and community programs to boost demand generation efforts.
  • Establish metrics that connect accountant engagement with revenue outcomes and report findings.

Benefits

  • Competitive compensation package with potential for cash bonuses and equity rewards.
  • Benefits that support fair pay practices and employee equity considerations.
Full Job Description
Accountants are one of Intuit's most powerful growth engines - both as customers and as champions. As Demand Generation Principal for the Accountant audience, you will own engagement and demand generation through two complementary lenses: selling the Intuit Accountant Suite (IAS) directly to accountants, and marketing to accountants and firms who should be bringing Intuit's mid-market solutions to their client bases.

This dual mandate makes the role unique: the same audience is both buyer and channel. You will build always-on and campaign-based programs that grow IAS adoption among accounting professionals, while simultaneously activating firms as advocates and referrers who introduce Intuit's mid-market platform to the businesses they advise. You'll be measured on engagement, pipeline, and the downstream revenue this audience creates.

Responsibilities

  • Own the demand generation strategy and pipeline targets for the Accountant audience across both motions: IAS sales to accountants, and firm-driven adoption of Intuit's mid-market solutions by their clients.
  • Build full-funnel campaigns that drive awareness, engagement, trial, and purchase of the Intuit Accountant Suite among accounting professionals and firms.
  • Design and run "through-the-firm" programs that equip and motivate accountants to recommend Intuit's mid-market platform to their client bases - including firm-level ABM, advisor enablement content, referral and co-marketing motions.
  • Segment the accountant universe (solo practitioners through large firms) and tailor journeys, offers, and channels to each segment's economics and influence.
  • Partner closely with accountant-facing sales and partner teams on lead routing, follow-up SLAs, and feedback loops that improve conversion.
  • Leverage Intuit's accountant ecosystem moments - industry events, tax-season rhythms, and community programs - as demand generation accelerants.
  • Instrument everything: build the measurement framework connecting accountant engagement to IAS revenue and to client-base mid-market pipeline, and report on it credibly.
  • Act as the company's foremost expert on what makes the accountant audience engage - and evangelize those insights across marketing, product, and sales.


Qualifications

  • 10+ years of B2B demand generation or integrated marketing experience, with a track record of owning pipeline targets and full-funnel program design.
  • Experience marketing to accountants, bookkeepers, or professional services firms - or a demonstrated ability to master a specialized, community-driven audience quickly.
  • Fluency in channel/partner-influenced go-to-market motions: you understand how to market to an audience that both buys and refers.
  • Command of the modern demand gen toolkit - lifecycle email, paid media, webinars and events, communities, marketing automation, and lead management - with rigor in measurement and attribution.
  • Strong analytical skills: cohort analysis, funnel diagnostics, and campaign ROI are second nature.
  • Principal-level operating skills - you set strategy, influence cross-functional partners (product marketing, sales, partner teams), and drive execution through others as well as yourself.
  • Excellent communication and storytelling; comfortable presenting strategy and results to senior leadership.

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Mountain View $205,000 - $277,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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