You'll own demand generation end to end: the campaigns, webinars and events that create interest, the systems that get every lead to our BDR/SDR team fast, and the reporting that shows what's working. If you like building a program as much as running it, and you want your work tied directly to pipeline, we'd like to meet you.
What you'll do- Plan and run multi-channel digital campaigns across paid search, LinkedIn, email, content syndication and retargeting.
- Build and run our webinar program and choose, plan and staff industry events, conferences and field events.
- Set up lead scoring, routing and follow-up standards so our BDR/SDR team reaches every lead with context and speed.
- Create outreach sequences and talk tracks for each campaign and event, with our BDR/SDR team.
- Manage the marketing tech stack, including CRM, marketing automation, sales engagement and intent data.
- Define MQLs with sales, build funnel dashboards and report on pipeline and cost per opportunity by program.
- Own the program budget and move spend to what drives pipeline and revenue.
What you bring- Bachelor of Arts degree or equivalent education.
- 5+ years in B2B demand generation, including 3+ years at a B2B SaaS company.
- A track record of building pipeline, with results you can walk us through.
- Hands-on experience with paid digital, email nurture, webinars and in-person events.
- Experience building lead scoring, routing and handoff processes with a BDR/SDR team.
- Working skill in a CRM and marketing automation platform, such as Salesforce, HubSpot or Marketo.
- Comfort with data: you build your own reports and understand attribution.
- Clear writing and strong collaboration with sales, product marketing and leadership.
Nice to have- Experience marketing to security, risk, compliance, GRC or IT buyers.
- Account-based marketing and intent data tools, such as 6sense, Demandbase or Bombora.
- Sales engagement platforms, such as Outreach, Salesloft or Apollo.
- Early-stage startup experience building a program from scratch.
