About the Role
We are seeking a Demand Generation Marketing Manager with experience marketing to manufacturing organizations. This individual will be responsible for generating qualified pipeline through email marketing, digital campaigns, SEO, webinars, content marketing, and account-based marketing programs.
The ideal candidate understands manufacturing buyers, can build and execute marketing campaigns on a consistent cadence, and has a proven track record of driving measurable revenue growth.
Responsibilities
- Build and execute demand generation campaigns targeting manufacturing and industrial organizations
- Develop email campaigns, nurture programs, and outbound marketing sequences that drive engagement and qualified opportunities
- Own and manage a regular campaign calendar with consistent delivery of marketing programs
- Create and optimize LinkedIn, paid search, webinar, and content marketing campaigns
- Develop and execute SEO strategies to improve search rankings, organic traffic, and inbound lead generation
- Conduct keyword research and optimize content around manufacturing, maintenance, reliability, and CMMS topics
- Partner with Sales to improve lead quality, conversion rates, and pipeline generation
- Build account-based marketing programs for strategic target accounts
- Monitor campaign performance, pipeline contribution, and ROI while continuously improving results
Qualifications
- 3+ years of B2B demand generation experience
- Experience marketing to manufacturers, industrial companies, life sciences, food production, or other asset intensive industries
- Proven success generating pipeline and revenue through email marketing, SEO, digital campaigns, and lead nurture programs
- Experience developing email content, campaign workflows, and marketing cadences
- Strong understanding of complex, consultative sales cycles
- Excellent analytical, communication, and project management skills
Preferred Experience
- CMMS, EAM, ERP, MES, industrial software, or manufacturing technology experience
- HubSpot
- Salesforce
- LinkedIn Campaign Manager
- Google Ads
- Google Analytics
- ZoomInfo (or similar tools)
- Webflow
- Experience marketing to maintenance, operations, engineering, reliability, quality, or plant management teams
What We Offer
- Competitive salary plus bonus
- Hybrid work environment
- High visibility role with executive leadership
- Comprehensive health benefits package (health, dental, vision, short-term disability, life insurance)
- Paid time off, including several holidays and floating holidays
- Parental leave
- Transit benefit program
- Company laptop
- Company meetups for all employees to connect in person and virtually
- Competitive Traditional & Roth 401k retirement plan with employer match
- Fitness center access in office building
- Supportive and collaborative team culture
- Training and development opportunities to help you grow your skills
Salary Range: $95,000 - $120,000, depending on experience.
