We are seeking a Demand Generation Marketing Manager to join our team. This role involves developing and implementing strategies to generate leads for future residents, driving brand awareness, engagement, lead generation, nurturing, and conversion across various platforms. You will be partnering with internal stakeholders such as Leasing and Marketing to align efforts to attract future residents.
Responsibilities:
- Develop comprehensive demand generation strategies to drive qualified prospective leads.
- Plan, execute, and optimize multi-channel marketing campaigns.
- Oversee the day-to-day management of all aggregators including Zillow and the implementation of all digital advertising and email campaigns.
- Deploy successful bidding strategies, placement mixes, and targeting to hit acquisition goals and key performance indicators (KPIs)
- Create data-driven decisions to improve Marketing and Leasing funnel performance.
- Work closely with internal stakeholders to develop and implement marketing strategies.
- Test new platforms and approaches to reach target audiences.
Requirements:
- Bachelor’s degree in marketing or a related field required.
- Minimum five (5) years of experience managing demand generation, digital marketing, and/or other related field required.
- Minimum two (2) years of active marketing experience with hands-on development and execution of marketing strategies preferred.
- Hands-on experience managing digital marketing and digital advertising in multiple channels and experience with Google, Meta required and ideally with real-estate aggregators like Zillow, Redfin/Apartments.com.
- Experience using reporting software (i.e., Power BI or Tableau).
- Extensive experience in developing and executing multi-channel marketing campaigns.
- Marketing certifications such as Google AdWords, Facebook Blueprint, American Marketing Association (AMA) Certified Professional Marketer, Direct Marketing Association (DMA) Certifications, Hootsuite Certifications, Google Analytics certification, Adobe Certification etc. are a plus.
- Proven track record of delivering results in brand awareness, engagement, lead generation, nurturing, and conversion.
- Knowledge of SEO required.
- Proficiency in marketing automation and CRM software preferred.
- Advanced familiarity with various ad formats, targeting capabilities, and creative best practices across Google and Facebook.
- Excellent verbal and written communication, problem-solving, planning and analysis skills.
- Strong relationship management, organizing and customer service skills.
- PC skills.
- Strong staffing, development, and appraisal skills.
- Ability to interact effectively at all levels and be an effective member of project teams.
- Strong customer, quality, and results orientation.
Compensation
The anticipated pay range/scale for this position is $89,739.00 to $112,204.00 Annually. Actual starting base pay within this range will depend on factors including geographic location, education, training, skills, and relevant experience.
Additional Compensation
This position is eligible to receive a discretionary annual bonus.
Perks and Benefits
Employees have the opportunity to participate in medical, dental and vision insurance; flexible spending accounts and/or health savings accounts; dependent savings accounts; 401(k) with company matching contributions; employee stock purchase plan; and a tuition reimbursement program. The Company provides 9 paid holidays per year, and, upon hire, new employees will accrue paid time off (PTO) at a rate of 0.0577 hours of PTO per hour worked, up to a maximum of 120 hours per year.
#LI-SC1
