DescriptionWe're hiring our first Demand Generation Manager. You'll own most of what brings prospects to us and turns them into pipeline: paid SEO and AEO, email, webinars, lifecycle, and whatever else works.
We are looking for someone who treats this like a craft, who runs experiments constantly, gets a little obsessed with why something converted (or didn't), and uses AI tools every day because they make the work better, not because it's on a roadmap.
What You Will Do- Own the full demand engine. Paid search, paid social, programmatic, sponsorships, SEO, AEO, content distribution, email, nurture, webinars.
- Run experiments every week. New ad creative, new landing pages, new audiences, new CTAs, new subject lines.
- Own AEO. Build the strategy that gets Vega cited in ChatGPT, Perplexity, Claude, Gemini, and Google's AI Overviews when someone asks about modern SOC tooling.
- Use AI tools to do more with less. Prompts, agents, automations, whatever you reach for. We expect this to feel like magic, not like an extra step.
- Get the most out of every dollar. Manage bids, budgets, audiences, and creative across paid channels. Tell us honestly what's working and what isn't.
- Build the path to convert. Work with web and design on landing pages, forms, and on-site personalization. Have a real opinion on what should be gated.
- Run nurture in HubSpot. Segmentation, scoring, sequences, lead handoff to SDRs. Make it good enough that Sales actually wants the leads.
- Own the numbers. Build the dashboards.
RequirementsWhat You Will Bring- 3-6 years of experience in B2B demand gen or growth marketing. Cybersecurity or technical SaaS preferred.
- A scrappy, builder mentality. You'd rather ship something rough today and learn than wait for perfect.
- Real A/B testing experience. We'll ask you to walk us through tests you've run, what you thought would happen, what actually happened, and what you did about it.
- Hands-on AEO experience. You've actively worked on getting a brand into LLM answers and have a point of view on what moves the needle.
- You use AI tools every day across writing, research, ops, and analysis. This is a habit, not an ambition.
- Solid in HubSpot (or similar), Google Ads, LinkedIn Ads, GA4
- Comfortable in spreadsheets
