Demand Generation Manager - Paid SocialCanopy, Draper, UTThe OpportunityThe Demand Generation Manager - Paid Social at Canopy will own our paid social program end to end - building audiences, launching and testing campaigns, managing creative, and reporting on the pipeline and net new revenue that spend produces. The ideal candidate is a hands-on paid media operator who is equally comfortable inside Meta, LinkedIn, and Reddit ads managers and inside the CRM, and who can tell a clear, defensible story about what advertising is doing for the business.
This is a hybrid position in Draper, Utah (M, W, F in-office).
What You'll Do- Paid social ownership: Plan, launch, optimize, and scale paid campaigns across Meta, LinkedIn, Reddit, and emerging platforms. Own day-to-day campaign structure, targeting, bidding, pacing, and optimization, and support paid search on Google Ads where it complements the program.
- Audience building: Build and maintain the audience layer that makes paid work - matched and custom audiences, ICP and ABM segments, retargeting pools, lookalikes, and suppression lists - using firmographic, intent, and CRM data.
- Testing and experimentation: Run a continuous, structured test roadmap across audiences, creative, offers, placements, and landing pages. Set the hypothesis, call the result, document the learning, and roll winners into the always-on program.
- Attribution and storytelling: Dig into performance from multiple angles - platform data, HubSpot and Salesforce, multi-touch attribution, and self-reported attribution - to connect spend to MQLs, SQLs, pipeline, and net new revenue. Be able to defend the numbers and explain what to do next.
- Budget management: Own the paid social budget month to month and quarter to quarter. Forecast, pace, and reallocate spend toward the channels, audiences, and offers producing the best marginal return.
- Creative management: Brief, prioritize, and manage creative requests with our design and content teams. Maintain the creative library, track fatigue, and keep a refresh cadence that stays ahead of declining performance.
- Content ideation and creation: Partner with content and product marketing on campaign concepts, offers, and messaging angles - and be willing to write the ad copy or produce lightweight creative yourself when speed matters.
- Influencer and community partnerships: Work with industry influencers, creators, and communities on sponsored content, co-branded programs, and paid amplification, and measure their contribution alongside the rest of the channel mix.
- Collaboration: Work closely with demand gen, content, product marketing, sales, and RevOps to align campaigns with the broader plan and to make sure leads are routed, followed up on, and measured correctly.
- AI-enabled workflow: Use AI as a daily-workflow default for ad copy variants, audience and competitor research, creative concepting, and performance analysis. Proactively identify opportunities to bring AI into demand gen processes rather than waiting to be asked.
What We're Looking For- Bachelor's degree in Marketing, Business, or a related field.
- 4+ years of hands-on paid media experience with a heavy emphasis on paid social - Meta, LinkedIn, Reddit, or similar - in B2B or B2C. Google Ads experience is a plus.
- A track record of driving measurable business results, not just clicks and leads. You can point to pipeline and revenue you helped create.
- Deep, in-platform expertise: campaign architecture, bidding strategies, conversion tracking, pixels and CAPI, and platform reporting.
- Proven ability to build and manage audiences, including matched, custom, and lookalike audiences, ABM target lists, and suppression lists.
- Strong analytical skills, with comfort moving between ad platform data, CRM data (HubSpot and Salesforce), and spreadsheets to answer attribution questions from multiple angles.
- Experience owning a media budget and reporting on efficiency metrics such as CPL, cost per MQL and SQL, CAC, and pipeline per dollar.
- Ability to write clear, persuasive ad copy and to write creative briefs that designers and video editors can actually run with.
- Experience working with influencers, creators, or community sponsorships is a plus.
- Relationship builder who can collaborate across marketing, sales, and RevOps.
- Bias for action and a genuine appetite for testing - you would rather launch, learn, and iterate than wait for perfect.
- Attention to detail and strong organizational skills.
- Fluent in using AI tools as a daily-workflow default, with the ability to build custom AI skills/Gems/GPTs (or equivalent) to support recurring demand gen tasks - and a track record of continuing to sharpen that skill as tools and models evolve.
We know many women do not apply for a job if they don't perfectly fit the description. We want you to apply anyway.
Why You Want to Work Here Flexible Paid Time Off - you're actually encouraged to use, plus 10 company holidays!
♥ Health Benefits - including Medical, Dental, and Vision and an HSA Match.
401(k) - we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.
Mental Health - all employees have access to Impact Suite & to our Employee Assistance Program (EAP).
Paid New Parent Leave & Birthing Parent Leave - so you're able to care for your little ones.
+ Supplemental Benefits - including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.
Nectar - our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!
Company Events - including monthly company-wide meetings, summer parties, and more.
ERG Committees - to plan initiatives around continuing education, community outreach, recruiting, onboarding, and more.
Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We've got you covered.
