Position Overview

The Demand Generation Manager will be responsible for planning, executing, and optimizing multi-channel marketing campaigns that drive measurable pipeline growth. This role will partner closely with Sales, SDRs, Product Marketing, and Channel teams to create programs that engage target accounts and move prospects through the buyer journey.

This is a hands-on role for a marketer who combines their experience and strategic thinking with strong execution skills and a passion for delivering results.

Responsibilities
Drive Pipeline Growth
• Develop and execute integrated demand generation campaigns that generate qualified pipeline and revenue opportunities.
• Create and manage programs across email, webinars, digital advertising, content syndication, nurture programs, and account-based marketing initiatives.
• Partner with Sales and SDR teams to align campaigns with business priorities and target accounts.
• Monitor campaign performance and continuously optimize programs to improve conversion rates and pipeline contribution.

Marketing Automation & Lead Management
• Manage campaign execution within Marketo, including program setup, segmentation, lead nurturing, scoring, and reporting.
• Ensure accurate lead routing, tracking, and campaign attribution through Marketo and Salesforce.
• Build and optimize automated nurture programs to improve engagement and accelerate buyer progression.

Account-Based and Partner Marketing
• Support account-based marketing initiatives focused on strategic healthcare and enterprise accounts.
• Collaborate with channel and technology partners on co-marketing programs that generate demand and expand market reach.
• Coordinate campaign execution across internal stakeholders and external partners.

Analytics & Reporting
• Track campaign performance, lead generation, pipeline creation, and ROI.
• Develop regular reporting and insights to inform marketing and sales leadership.
• Use data to identify opportunities for optimization and growth.

Events & Programs
• Support demand generation activities surrounding webinars, conferences, trade shows, and executive events.
• Develop integrated pre-event, onsite, and post-event campaigns that maximize engagement and pipeline outcomes.
Success in This Role

In your first 12 months, you will:
• Increase marketing-sourced and marketing-influenced pipeline.
• Improve campaign performance and conversion rates across key programs.
• Strengthen engagement within target healthcare and enterprise accounts.
• Build scalable demand generation programs that contribute directly to company growth.

Compensation: $120,000-$150,000 base salary, plus bonus and equity.

Requirements
Qualifications
Required
• 4+ years of B2B SaaS demand generation or growth marketing experience.
• Proven success creating and executing campaigns that generate measurable pipeline results.
• Hands-on experience with Marketing Automation Tools (Marketo and/or Hubspot preferred), including campaign execution, segmentation, lead nurturing, and reporting.
• Experience working with Salesforce and marketing attribution reporting.
• Strong understanding of email marketing, webinars, paid media, digital campaigns, and lead lifecycle management.
• Excellent analytical, project management, and communication skills.
• Ability to thrive in a fast-paced, collaborative environment.

Preferred
• Experience marketing cybersecurity, healthcare technology, networking, infrastructure, or enterprise software solutions.
• Experience supporting account-based marketing programs.
• Familiarity with partner and channel marketing initiatives.
• Experience marketing to healthcare organizations and large enterprise accounts.

Benefits

Flexible Time Off - Work-life balance matters

Comprehensive Healthcare Plan - Physical and mental wellness

Stock Options - Own a piece of ORDR

Physical & Mental Health Programs - Your wellbeing is our priority

Retirement Planning - Secure your future

Remote & Hybrid Workforce - Work where you work best