Demand Generation ManagerReports To: VP of Marketing
Location: Chicago, IL (Hybrid, 2-3 days/week onsite)
Salary Range: $95,000-$113,000 / year
ABOUT THE ROLEAs Demand Generation Manager, you'll spearhead strategic, multichannel marketing campaigns that generate qualified leads and build a strong pipeline. You'll own the demand generation function from start to finish, setting the strategy and seeing it through to execution. You'll be at the forefront of developing, executing, and optimizing key marketing initiatives, ensuring they align with our sales and revenue goals.
RESPONSIBILITIESDrive Lead and Pipeline Generation- Develop and execute strategies to generate MQLs and SQLs that align with revenue objectives
- Establish and monitor KPIs to measure lead generation success, collaborating with sales to maximize pipeline impact
- Create lead nurturing and scoring frameworks to guide prospects through the buyer journey
Align Sales and Marketing- Partner with sales to ensure seamless lead handoff and follow-up processes
- Educate teams on lead sources and campaign goals to maintain consistent outreach messaging
Plan and Execute Campaigns- Design and implement integrated marketing campaigns across email, digital ads, social media, webinars, and events
- Collaborate with content, design, and digital teams to deliver engaging assets and messaging
- Maintain campaign calendars to ensure timely execution
- Strategize, build, deploy, and maintain paid media campaigns (LinkedIn, Meta, Google Ads, etc.)
Optimize Campaign Performance- Leverage data and insights to personalize outreach and improve campaign outcomes
- Align campaigns with audience segmentation, buyer personas, and intent signals for maximum effectiveness
- Monitor and iterate strategies to enhance ROI and scalability
Track and Report Analytics- Define, measure, and continuously improve funnel metrics, including lead conversion rates and campaign ROI
- Regularly report demand generation performance to stakeholders, with insights and recommendations
Qualifications- 4+ years of experience in demand generation or a related role, with a focus on B2B SaaS or sectors like associations, nonprofits, or events
- A strong track record of driving substantial pipeline growth through multichannel marketing strategies
- Expertise in lead generation, nurturing, and pipeline acceleration strategies that directly contribute to revenue objectives
- Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and enrichment platforms (Clay, ZoomInfo)
- Proficiency in digital marketing tools and techniques, including paid media, SEO, and content marketing
- Experience building and managing high-performing teams, with a track record of fostering collaboration and accountability
- Strong project management skills to drive effective execution of marketing initiatives
Benefits and Perks- Competitive pay commensurate with experience
- Flexible hybrid schedule (2-3 days/week onsite)
- Comprehensive health coverage - medical (BCBS PPO and HDHP/HSA options), dental and vision (Guardian)
- Health, Dependent, and Transit FSA
- Generous PTO, paid holidays, flexible summer hours, quarterly mental health days, and floating holidays
- Annual professional development stipend
- Monthly flexible benefit stipend
- 401(k) with company match
- Free in-office lunch Tuesday-Thursday
- And more!
